From BBC London website today
"Google and Yahoo to share web ads
Yahoo says the experiment may not lead to a "lasting relationship"
Yahoo and Google, the world's two biggest search engines, have announced a two-week experiment that will see them share advertising space.
During the pilot, Google will be able to place ads alongside 3% of search results on Yahoo's website.
Analysts say the move is designed to frustrate Microsoft, which has offered to buy Yahoo for $44.6bn (£22.6bn), or extract a higher offer.
The news came as both sides were reported to be forging other alliances."
If I wanted to spend more on google and/or yahoo I would do this myself. This is just going to take the choice away and increase revenues for both parties? Or am I too cynical?
