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Does sculpting pagerank impact quality score?

will blocking privacy policy hurt much

         

goodroi

2:20 pm on Apr 2, 2008 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



i admittedly don't do nearly as much adwords as my friends since i prefer the organic serps. so i am not the most experienced with the finer details of adwords. but i am curious about something.

alot of people dont want their privacy policy page indexed or just want to "sculpt" pagerank so they are adding nofollow tags and some are even blocking it using robots.txt. i am curious if there is an impact on the adwords quality score since google may not automatically be able to automatically detect a privacy policy and think the website is a poorer quality. or will they use their human editors?

any thoughts?

eWhisper

8:47 pm on Apr 2, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Sculpting pagerank will not affect your QS if you use the nofollow tags.

It is important to note that adsbot does not follow the normal robots.txt conventions of Googlebot.

Note: In order to avoid increasing CPCs for advertisers who don't intend to restrict AdWords visits to their pages, the system will ignore blanket exclusions (User-agent: *) in robots.txt files.

Source and more on Adsbot [adwords.google.com]

RhinoFish

3:24 pm on Apr 3, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I see the parts covered about robots.txt, but where can I verify that adding a sculpting no-follow tag to my privacy policy's link (that happens to be on my ppc landing page) won't hurt me in AdWords quality scoring?

eWhisper

4:22 pm on Apr 3, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I don't think there is an official link. However, since the adsbot doesn't follow googlebot conventions, it should see the privacy policy.

All I can offer is that in my experience of playing with accounts, I've not seen this be an issue.