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Clicks Down, According to ComScore



7:03 pm on Mar 28, 2008 (gmt 0)

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Google Inc.'s short-term outlook has grown increasingly murky in the wake of new data showing weakness in the number of consumers clicking on the Internet giant's search ads, the source of nearly all of the company's revenue.

The February data from research group comScore Inc. marks the second consecutive month that Google's paid-click data disappointed analysts and investors, who responded by driving the company's shares down 3.1% Thursday.

Clicks Down, According to ComScore [online.wsj.com]



9:30 pm on Mar 28, 2008 (gmt 0)

5+ Year Member

I heard this being discussed over and over again at SES NY and i've personally experienced a dip in CTR as a result. Is this an issue related directly to the economy or does it mark a change in the trend of web surfers? I'm hoping it's more an economy thing since the company I work for has good appeal globally as well as nationally.

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