Keyword Vs Adgroup Destination URLs

[jlaw012]

I know this will be obvious to some of you, but what is the difference between kw and adgroup destination URLs? If you set a destination URL for your keyword, does the user end up on that address when they click an Ad, or do they land on the adgroup destination URL?

Thanks

[MadeWillis]

You can set URLs at the ad and keyword levels. I prefer to use keyword level destination URLs simply because we track sales at that level. If you include a destination URL at the keyword level it will overwrite others.

[edited by: MadeWillis at 3:41 pm (utc) on Mar. 27, 2008]

[phranque]

welcome to WebmasterWorld [webmasterworld.com], jlaw012!

you can test which ads you will get on a keyword search using the Adwords Diagnostic Tool [adwords.google.com].