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I'm new at the Adwords game - I've been reading a lot and spent about $100 just experimenting so far, and I've come up with a few questions that I'm having a hard time finding answers to. If anyone can help I'd really appreciate that:
1) Why, if I am the only one bidding on a certain keyword (which I assume is the case because no other ads appear when I search for that keyword) does Google automatically start increasing my minimum bid if I have my ad running for a short while and get no clicks. Wouldn’t they rather have what I was willing to pay instead of nothing since I’m not increasing my bid?
2) If Google tells me that I have to raise the minimum bid to $0.20, so I do, and then I make some tweaks to the ad to make it more relevant or something, so Google lowers the minimum bid on me, is there any way I can automatically know that the minimum bid got lowered? Or do I just have to go in regularly and drop all my minimum bids so that Google disables my ads and tells me the minimum required bid?
3) If I am bidding $0.10 on “[eliminate pests]”, and I am the only advertiser bidding on that term, but someone else is bidding $0.20 on “pests” (broad match), and someone searches in Google for “eliminate pests”, the other advertiser will beat me out?
Thanks in advance for your answers!
[edited by: engine at 5:13 pm (utc) on Mar. 27, 2008]