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Minimum Bids

Why does Google raise if no other bidders? How to know when min. drops?

7:49 pm on Mar 26, 2008 (gmt 0)

New User

5+ Year Member

joined:Mar 15, 2008
votes: 0

Hello all,

I'm new at the Adwords game - I've been reading a lot and spent about $100 just experimenting so far, and I've come up with a few questions that I'm having a hard time finding answers to. If anyone can help I'd really appreciate that:

1) Why, if I am the only one bidding on a certain keyword (which I assume is the case because no other ads appear when I search for that keyword) does Google automatically start increasing my minimum bid if I have my ad running for a short while and get no clicks. Wouldn’t they rather have what I was willing to pay instead of nothing since I’m not increasing my bid?

2) If Google tells me that I have to raise the minimum bid to $0.20, so I do, and then I make some tweaks to the ad to make it more relevant or something, so Google lowers the minimum bid on me, is there any way I can automatically know that the minimum bid got lowered? Or do I just have to go in regularly and drop all my minimum bids so that Google disables my ads and tells me the minimum required bid?

3) If I am bidding $0.10 on “[eliminate pests]”, and I am the only advertiser bidding on that term, but someone else is bidding $0.20 on “pests” (broad match), and someone searches in Google for “eliminate pests”, the other advertiser will beat me out?

Thanks in advance for your answers!

[edited by: engine at 5:13 pm (utc) on Mar. 27, 2008]

2:59 pm on Mar 27, 2008 (gmt 0)

New User

5+ Year Member

joined:Mar 15, 2008
posts: 7
votes: 0

Well, I've discovered the answer to my first and third questions: [adwords.blogspot.com...]

Just looking for an answer to my second question now....

4:53 pm on Mar 27, 2008 (gmt 0)

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10+ Year Member

joined:May 7, 2003
votes: 0

The Quality Score column shows what your minimum bid could be.

[edit] You may need to click "Customize columns" to see the Quality Score.