Google adwords newb need help

[kenpachi]

I recently started a Google Adwords campaign using only keyword phrases and exact match terms, since I read this is good. I have about 30 keywords in all, each using the 0.05 cent minimum, and a $1.00 daily budget.

When I run traffic estimator it says my potential clicks is going to be 0 for everything. Could someone help me get started on the right track, at this point I don't even care about CTR I just want to see that I will get page impressions.

Thanks!

[wyweb]

A $1.00 daily budget?

You need to spend more money kenpachi. Probably not what you want to hear but that's just not enough.

[kenpachi]

Google Adwords said it was fine... So by increasing daily budget I can increase page impressions? Could you recommend a good starting level, I have no clue.

[smallcompany]

If you want to get the most possible number of impressions, and since your max bids are low, do something in range of 000’s. If you are too afraid of that, start with $50 or $100. Then, after couple of hours, use ad diagnostic tool which will tell you which ad is showing and if you are on first page or not.

Many times, if your bid is too low, your ads will run fine, but they will be showing on pages like 5 or 8, which means not too many people will be seeing them.

The best is if you can reach first page. That will give you a right picture about number of impressions per day (or hour).

You're already on a good path since you're not using broad match.

[kenpachi]

Thanks for the help! At the moment I only have about $10 bucks in there, if I raise the daily budget to $100 and by some act of god I go over $10 dollars does google cut the ads or do I have to pay?

[smallcompany]

Not sure how your account is setup. It looks like prepaid.

Google calculates credits for budget on monthly bases. Kind of cheating.

If your budget is $10 and you spend $11, Google will get that $1 over to other days.

The only time when you will get a credit for over budget spend is if your budget is $10/day, and you spend more than $300 during the month that is 30 days long.

This is one of the parts of the system that I absolutely dislike. They should call it monthly budget.

Google is a master of “squeeze out a buck” and “no money back guarantee”.

[netmeg]

.05/click may not be enough either, if you are in a competitive market. Even though it's the minimum bid that Google will accept, that doesn't mean it'll be enough to show up on the first page. You might want to start out the first day a little higher CPC and control it with budget. On a brand new campaign where I really don't have any idea how the bids are going to fall, I usually start at at least $.25 for a day or two, to get the lay of the land.

[AdWordsAdvisor]

[...] if I raise the daily budget to $100 [...]

Hi kenpachi,

First off, please, please, please do not raise your daily budget to an amount that is higher than you are comfortable paying in a 24 hour day - as you come up to speed with AdWords.

I'd advise keeping things very low-budget while you 'learn the ropes' by exploring the many resources available to you - including this forum, the AdWords Help Center and the AdWords Learning Center.

Below is one of the most useful topics from among the many available in the AdWords Help Center. It walks you through the steps needed to set up your account in an effective way:

Tips for success:
[adwords.google.com...]

The topics covered on that page are these:

1. Identify your advertising goals.
2. Organize your account for maximum effectiveness.
3. Choose relevant keywords and placements.
4. Create straightforward, targeted ads.
5. Optimize your website for conversions.
6. Track your account performance.
7. Test and modify your campaigns to get the results you want.

At the resource below you'll find dozens of lessons which you may view either as text or multimedia:

AdWords Learning Center:
[google.com...]

At the very minimum, I'd suggest you listen to or read the lessons in section one, which is entitled "Introduction to AdWords."

All that said, I wish you every success with AdWords. ;)

AWA

[kenpachi]

Thanks a lot for the help! You gave me a lot of information to go through, hopefully I can get my campaign rolling :)

[tsinoy]

kenpachi....

first off, I would NOT recommend the 000's approach in daily budget...

second off, I do however believe $1 is too low... but you'll need to be comfortable on whatever you are willing to pay.. so that might be a good start...

third, with adwords, if you have bad history its really hard to get it going again... bidding low will do exactly that... give you bad history.. the thing is you can always use your first account as a practice.. after you know what you doing, you can then dump that account.. and start a new one.

fourth, in terms of how much is the recommend cost per click... could be adjusted based on how much you are getting when you get a sale... say for example if you get a sale and the profit is $40 per sale, using 100 clicks with 1 conversion as a basis.. with 100% ROI you can possibly pay about $0.20 as a starting bid... you can probably do more.. and most likely you'll need to do more.. cause google doesn't like low bids... its rare not to get inactive for search at $0.20.

how that helps..