Getting good keywords and does the order of Keywords matter?

[nigelt74]

Hi

I will make this query with an example

I am selling a blue teapot model number bt1234 manufactured by Hotsateesa

I would normally do my keywords like this

Blue Teapot
blue bt1234
teapot bt1234
Hotsateesa bt1234
Hotsateesa blue teapot
Hotsateesa teapot

and that would probably be it

However someone mentioned to me that what i should be doing is bidding on

Teapot Blue
bt1234 blue
bt1234 teapot
bt1234 Hotsateesa
blue teapot Hotsateesa
teapot Hotsateesa

etc basically the same keywords but in a different order, is this correct, i assumed naively that keyword order didn't matter?

[poster_boy]

I'd read up on Match Types - this will answer your question and help to direct your strategy.

From Google Adwords Help:

Keyword Matching Options

You can specify your search-targeted keywords as broad matches, phrase matches, exact matches, or negative matches. These options can help you refine your ad targeting, spending less on irrelevant clicks so that you increase your return on investment. We suggest using a combination of two or more of these techniques to run an effective ad campaign.

Broad Match - This is the default option. If you include general keyword or keyword phrases-such as tennis shoes-in your keyword list, your ads may appear when users search for tennis and shoes, in any order, and possibly along with other terms. For example, your ad may appear for the queries buy tennis shoes and tennis sneakers but not tennis players. Your ads may also appear on relevant variations of your keyword phrases and plurals, as well as some related keywords and phrases via our expanded keyword matching technology.

Broad matches are often less targeted than exact or phrase matches. If you decide to use broad-matched keywords, we recommend you create keyword phrases containing at least two descriptive words each.

A note about expanded matching: The AdWords system continually monitors system-wide keyword performance and other relevance factors. This helps determine which expanded matches and variations are the most relevant to user searches.

Phrase Match - If you enter your keyword in quotation marks, as in "tennis shoes", your ad will appear when a user searches on the phrase tennis shoes, in this order, and possibly with other terms in the query.

In this case, the search can also contain other terms as long as it includes the exact phrase you've specified. For example, your ad may appear for the queries buy tennis shoes and tennis shoes store but not shoes for tennis.

Exact Match - If you surround your keywords in brackets-such as [tennis shoes]-your ads will appear when users search for the specific phrase tennis shoes, in this order, and without any other terms in the query. For example, your ad won't show for the query red tennis shoes. Although you won't receive as many impressions with exact matching, you'll likely enjoy a higher clickthrough rate, because users searching for these terms are typically looking for exactly what you offer.

Negative Keyword - You can use negative keywords to weed out irrelevant searches. To specify a negative keyword, place a negative sign (-) before the keyword. If your keyword is tennis shoes and you add the negative keyword -cheap, your ad won't appear when a user searches for cheap tennis shoes. You can apply this option for a keyword at both the ad group and campaign level.

[nigelt74]

Thanks for that, we use the Broad match so it looks like i'm fine the way i am going

[T_Media]

yup, you're fine with broad match. Make sure you track the actual keywords people type so that you can add negatives for the less desirable or irrelevant keyword variations.

[tsinoy]

I would recommend with going with this approach...

Blue Teapot
blue bt1234
teapot bt1234
Hotsateesa bt1234
Hotsateesa blue teapot
Hotsateesa teapot

"Blue Teapot"
"blue bt1234"
"teapot bt1234"
"Hotsateesa bt1234"
"Hotsateesa blue teapot"
"Hotsateesa teapot"

[Blue Teapot]
[blue bt1234]
[teapot bt1234]
[Hotsateesa bt1234]
[Hotsateesa blue teapot]
[Hotsateesa teapot]

"Teapot Blue"
"bt1234 blue"
"bt1234 teapot"
"bt1234 Hotsateesa"
"blue teapot Hotsateesa"
"teapot Hotsateesa"

[Teapot Blue]
[bt1234 blue]
[bt1234 teapot]
[bt1234 Hotsateesa]
[blue teapot Hotsateesa]
[teapot Hotsateesa]

What this will do is it will distribute all your impressions and CTR around which will make it really high... and eventually cheaper...