I have read in detail Google’s commentary in their Adwords blog about how to create effective adgroups for the content network (eg: focus on a specific theme). And, I have gone through in detail Google’s examples of ‘bad, good, & best’ adgroups (eg: Adwords blog used Spiderman toys as the example).
MY QUESTIONS - When creating one adgroup to establish one specific theme, I have the following questions. For example purposes only, lets assume I want to create an adgroup regarding the theme “horror movie”. I will include the base term “horror movie” in the adgroup but want to know if I also need to include the following:
(i) Do you need to include plurals? Eg: adgroup would include the base keyword term “horror movie” and plural term “horror movies”.
(ii) Do you need to include possessives? Eg: adgroup would include the base keyword term “horror movie” and possessive term “horror movie’s”
(iii) Do you need to include antonyms? Eg: adgroup would include the base keyword term “horror movie” and antonym “horror film” or “scary movie”
(iv) Do you need to include spelling mistakes? Eg: adgroup would include the base keyword term “horror movie” and spelling mistake “horror moovie” or “horor movie”
Thanks everyone.
