G Slap

[ildarius]

"Google will get rid of the small time affiliates and make room for the high-margin deep pocketed merchants...." those merchants are making money from us affiliates. It's not a fact that when this void is created (by the exodus of affiliates) it's going to get filled by ham-fisted merchants.
Think people are more into: "google needs affiliates as much as affiliates need google"!

Whatever the case may be, i did not bring up my Min CPC (as suggested by some people here) and all my adgroups are currently inactive.

Do you really recommend activating your campaigns, thus giving google more of an incentive to keep slapping us in the future? What is the point in that? They bring it up and we pay more and where does it end?

[briggidere]

People will continue to use google as long as it is bringing in a positive ROI. It is still the most effective search engine out there in terms of volume and overall profitability for most advertisers.

Sorry to hear about your slap, a few of our clients have been hit as well though so we are re-thinking what we need to do to get the quality back up to the new standard set by G.

It's made the need for custom landing pages even more important and I can see us doing quite a lot of these over the coming months.

[JonOsborne]

I have been reading through some of these threads, recently all but one of my Campaigns had the KeyWords raised to minimum bid of £5.00GBP.

I appreciate that some of my campaigns were running close to 1.00% CTR, but others were 5-8%, and have ben at 35-40% at times in teh past.

My spend at G has been £4k-£5k per month, but it is no where like that while these minimum bids are in place, what are my options, I have seen some suggestion of moving to a new domain?

Any help appreciated

Jon

[ildarius]

Domain move does help, i have seen it personally several times.
It sort of resets the G's counter as far as the QS goes

[netmeg]

Maybe for a short while, but you're pretty much just postponing the inevitable.

[JonOsborne]

Many Thanks netmeg, however, not sure what you mean by:-

"just postponing the inevitable."

could you expand on this?

Many thanks again

[chinara]

i think netmeg means that if you just copy old website to a new domain and start with new campaign/account you will get nailed next time QS update is executed. (it will happen just for FYI).

Problems with a new domain:
you will lose your history (it really sucks now).
you will not recover 100% of your keywords.
you average CPC will probably be higher now till you accumulate some history again. (give it two month for full results)
you average position will be lower as well.

Can you revive a slapped domain: YES. I've seen it 3 times, however it is very difficult (impossible in some cases), takes time and some luck.

My personal recommendation is:
Start with a new domain and/or new account
But don't just copy your old site, add TEXT content to it, create more pages, add a navigation menu, contact us, privacy policy.
Don't just use your old text ads, change them just a little so they are not 100% the same.
Cross your fingers so it doesn't happen again.

Good luck!

[JonOsborne]

Many thanks for the advice; I'm going to try and recover the situation, updating my site, changing text ads, etc., to see if anything can be recoved.

I have registerted a new domain, just in case.

Thanks again, we will see waht happens

Jon

[ildarius]

From my personal experience changing domain was pretty much a permanent fix (for 1.5 months the prices did not go up, like they did with the old domain) i actually stopped the campaign because it was barely breaking even, guess it's not the same for all