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We've updated the Site Exclusion tool to give you more control over where your ads appear on the Google content network. It's now called the Site and Category Exclusion tool, and it allows you to exclude certain categories of webpages from your content network campaigns in addition to excluding individual sites.
If you find that you're repeatedly excluding many sites of the same type, either to optimize for the content network or to further control your campaign's exposure, using category exclusion can be a simpler way to control your ads' visibility. Category exclusion can be used with any type of campaign running on the content network: keyword-targeted or placement-targeted.
Content Network Now Has Site And Category Exclusion Tool [adwords.blogspot.com]
Would you believe I had ads for domain park pages showing up?
The funny thing is that I run a directory and my link checker for sites in my directory actually detects the fingerprints of these domain park pages for lapsed web sites and automatically boots them from my directory yet Google AdSense let's them put those same pages on the content network.
Get real Google, what a joke...
Direct navigation - on its own, when people type in topical domains - has been shown to work well for advetisers.
The result of garbitrage is secondary domain lander clicks that start to represent traffic generated by someone who has simply clicked on a link on any shoddy webpage within the content publisher's network rather than someone who labored to type-in their intent or their intended target. Garbitraged traffic infiltrates and pollutes direct navigation's self-filtered high search intent aquifer. Such secondary traffic clicking on links within direct navigation models clearly holds the potential to undermine the value of the more robust - actual direct navigation traffic - within the parking networks.
Frankly, I'd rather not have content network traffic flowing into the domain parking direct navigation network, thank-you very much. You can keep the "lazy clickers" all to yourself. ;-P
If Google is going to allow Adsense->Domain lander garbitrage then the only ad that Google should allow is a content network ad that screams
[edited by: Webwork at 5:25 pm (utc) on Mar. 8, 2008]
Which ones do you think are most likely to attract demographics who are unlikely to be able to buy online and are therefore less desirable?
For example, I personally have stopped ads showing for 'Death & Tragedy' as people are less likely to be in the mindset to book automobile hire. I have done the same for 'Juvenile, gross & bizarre content' as they are more likely to be children. Are these fair assumptions?
Here are the exclusions possible:
- Conflict & tragedy -
Crime, police & emergency
Death & tragedy
Military & international conflict
- Edgy content -
Juvenile, gross & bizarre content
Profanity & rough language
Sexually suggestive content
- Network types -
- User-generated content -
[edited by: 1Lit at 2:00 am (utc) on Mar. 9, 2008]