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Question About Robots and Adwords

robots adwords duplicate content

         

dsellers

9:04 am on Mar 5, 2008 (gmt 0)

10+ Year Member



I’ve been searching the forum and found any info about this question. From what can tell, Google penalizes organic rankings for duplicate content. Our main site is being designed for SEO (we use index/follow tags). But we have several AdWords minisites that we use that have duplicate content of the main site (landing pages are modified a bit according to AdWords keywords). For these types of AdWords minsites, I’m wondering what would be the best index/follow tag to use? I don’t want the duplicate content on the minisites to compete/pentalize our main website, but I also want the AdWords spiders to make full use of them (to keep my AdWords Landing page quality score up, etc). Is it suggested to use noindex/follow on these minisites so that the AdWords will index them, but the Search Engines won’t try to index them and see them as duplicate content? Or is it safe to use noindex/nofollow so that the engines will see that we are not trying to create duplicate sites, but will this tag still be safe to use with AdWords. Any suggestions would be greatly appreciated.

vitzo

1:33 pm on Mar 5, 2008 (gmt 0)

10+ Year Member



The implications of having duplicate content on a single website are, according to some articles I've read recently, negligible. The penalties mainly apply to article directories which are publishing the same content over and over. If you don't link to the landing pages from your main page you won't leak any PageRank either.

jimbeetle

3:18 pm on Mar 5, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Don't futz around with meta index, noindex, follow, nofollow. In this situation simply disallow all spiders in your robots.txt file. Adsbot-Google doesn't obey robots.txt so it will be able to spider the pages and the others will stay out.

dsellers

6:08 pm on Mar 5, 2008 (gmt 0)

10+ Year Member



Thanks for the info. I'm still new to this, just to check, would this be the recommended meta tag to block robots on the adwords landing pages:

<meta name="robots" content="noindex,nofollow" />