Staying within the adwords limits

campaign keyword limits national company many cities/schools

[phazei]

I'm attempting to create an AdWord account for a tutoring company.

They've provided me with a list of cities, universities, subjects, and variations.

They want each city's keywords to be location targeted.

The problem is they are active in over 50 cities accross the US, and their subject list contains 1500 unique subjects they tutor in.

The words they want for example would be:
UCSD math tutor
UCSD math tutors
UCSD math tutoring
SanDiego math tutor
SanDiego math tutors
SanDiego math tutoring

That times 1500 times 50 cities won't fit into a single account I don't believe.

So how exactally can I structure that to fit into a single account?

I was going to have a seperate campaign per city, but they have a vast array of different subjects they have tutors for. With the different variations on the word tutoring, they would need multiple campaigns for single cities especially cities with multiple universities.

I don't see how they could cover all their cities under a single account even if they didn't use any variations on the word tutor.

Help?

Thanks

[smallcompany]

Google can increase maximum number of campaigns per account.

Still, if you even create a separate campaign for each city, you may lose those that type SanDiego from other cities, or those that sit in a city but have their IP in some other.

I personally wouldn’t mind having a campaign per state. Then, I would target ad groups based on the city related keywords.

Now, keywords that don’t incorporate geographic terms - that is tricky and depends on what you want to do with it, aka, would you always land people onto the very same page, or landing page would depend on keyword that was typed?

If you are going to land people onto the same page, then you may even create one US wide campaign with those general keywords. Or, you can create ad group for each group of keywords in each state targeted campaign. That would help if you do any sort of tracking or use GA.

[phazei]

Even though we might lose those who type SanDiego from another city, if it's by location, wouldn't the results be higher within SanDiego?

[briggidere]

hi smallcompany and phazei,

Don't worry about the targeting in that sense.

Google also use the search query for the location targeting. If you were in New Zealand and searched "san diego tutors", you could still possibly see the ad, even though you have only selected san diego for your target demographic.

[adwords.google.com...]

Hope that link clears things up a bit

Briggidere