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All keywords magically became inactive?

Increase bids to $12?

         

rmphoto

1:37 am on Mar 5, 2008 (gmt 0)

10+ Year Member



I see today almost every keyword account wide has have the quality score changed from great to poor and says to increase bids to 12.00 dollars to activate... yes 12 dollars... My bid prices are usually below .50 cents.

What the heck is going on over at google? I even searched for a couple of my keywords on google and there are NO sponsored search results...

Anyone know whats up?

tsinoy

6:09 pm on Mar 7, 2008 (gmt 0)

10+ Year Member



green_grass,

I was actually recommending, not creating a new domain but to add more content instead..:)

rmphoto

6:27 pm on Mar 7, 2008 (gmt 0)

10+ Year Member



I dont really see why people are bashing the idea to create a new domain.

In my case anyways, I had an error on my website which I believe to have caused the error. Now I have fixed it. If I don't start a new domain, googles QS bot could take up to a month to update my QS accordingly, which is unacceptable.

netmeg

7:08 pm on Mar 7, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Try some new text ads and/or ad groups. I've found that can kick start another QS review.

tsinoy

10:31 pm on Mar 7, 2008 (gmt 0)

10+ Year Member



one quick tip.... I found that adding a new ad text will trigger a QS review.. hehe.. not sure if that happens all the time.

rmphoto, I don't think we are bashing the idea of a new domain, by all means if they want to do it and feel like its the right thing to do they should go a head and do it, some of us are just recommending an approach that has a long term effect. I find that in every problem there's plenty of solution... picking one over the other doesn't mean its wrong, its just depends on what the outcome they want.

If its short term outcome because one can't wait until a month then the short term solution needs to be instituted, but if someone can wait and have long term goals in mind... then they can pick the other...

Green_Grass

6:19 am on Mar 8, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Well..

Adding a new doman does not work for many e commerce sites which have invested in branding. It does not work for my e comm site as it has been online since 2004 and I can't chnage the domain name. It is unthinkable for me.

A new doman does work for affiliate sites and arbitrage sites, new info sites, who can afford to do so..I don't think it is an option for an established site.

I have in the past changed my domain for my new info. site which got hit by Low QS. At the same time, I added content, better navigation etc, trying to get close to the QS requirements. I seem to be O.K. so far..It is basically a hit and try with Google..Luck seems to be an important factor.. and God's (and Google's) grace is also required..

Israel

9:28 am on Mar 8, 2008 (gmt 0)

10+ Year Member



one quick tip.... I found that adding a new ad text will trigger a QS review.. hehe.. not sure if that happens all the time.

2 edged sword there. I did *not* get hit this time, but tonight added a few new ads I've been meaning to try out.

Will I now get the re-review? Do I want it?

****

Definitely something to be said for changing domain names when a seemingly successful adgroup goes south along with its keywords. The automated 'bot they have checking these things looks for certain words in the domain, tries to interpret them.

Why sometimes it even cures all my problems to change a domain to WostPossibleExampleUrl.com

****

Am I the only one who worries whenever I see the "maintenance" announcement? They really have to take the interface down to clean some logs or something?

I can't help but think they're about to introduce some new "feature" or worse, an "improved" algo! If it is some 'beta' algo change they're putting in, you can never be sure if that's why one soon drops or improves. Even if something happens a week later I start thinking it's because it took that long to propogate or filter down to my Campaign. Am I paranoid?

****

I used to be able to follow what they were doing and could deal with changes as they hit. Now I feel like I lost some more brain cells when I can't fathom what may or may not have changed!

Israel

tsinoy

6:34 pm on Mar 8, 2008 (gmt 0)

10+ Year Member



Green_grass, I agree with you on affiliate sites vs. ecommerce sites.

With that isn't it better to focus our strength to continue to build up a valuable website by providing great content, I don't see why google won't eventually say "yes, this site is really valuable and there's no reason to slap it..."

With this happening several times already, I doubt it'll slow down in fact it'll probably happen more often, fly by night affiliate website(I admit I have a couple of those) won't survive every time...

rmphoto

7:18 pm on Mar 8, 2008 (gmt 0)

10+ Year Member



"With that isn't it better to focus our strength to continue to build up a valuable website by providing great content"

Here's the problem, I am paying for traffic, I don't pay to have people read my content, I pay to have people buy my product.

Googles not stupid, they know this. I don't think "content" is as important as you think.

bw3ttt

7:52 pm on Mar 8, 2008 (gmt 0)

10+ Year Member



I sell widgets directly to consumers.. I'm not an affiliate or a comparison shopping site. I even use Google checkout.. Every inch of my web site is hand-written and unique with multiple pages all built around a central theme. I understood it when they killed my affiliate sites, but my only crime with my e-commerce site is that I take clicks away from corporate sites and I cannot afford to outbid them. I hope that the handful of die-hard "Google is my friend" webmasters get your heads out of your ***** soon. Google is not your friend, they are a multinational corporation and their leadership are slaves to their shareholders. They couldn't care less about how the entire webmaster community feels about their practices because they are slowly trying to replace you with corporate advertisers only.

Do whatever you can to beat them.. They are a monopoly and there is no getting around them. I wasted my time trying to conform to whatever it is that they want, but what I should have done is perfect my technique to simply remain in the Adwords listings at all costs.

outland88

10:27 pm on Mar 8, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



They couldn't care less about how the entire webmaster community feels about their practices because they are slowly trying to replace you with corporate advertisers only.

It's called "use em and loose em" until something better comes along. In this case "mo money" and "better" are interchangeable.

smallcompany

4:32 am on Mar 9, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



One would think arbitrage sites are getting out of picture, yet you find sites that really sell stuff being hit as well. It would be good to know the ratio.

I guess collateral damage is something that happens all the time in the world of search engines. If you get hit wrongly, Google does not really care about getting you (specifically) back into the game, but they may take your site into consideration in order to tweak the algorithm so such sites don’t get hit anymore. I really hope I’m right here.

Same would apply to those sites that are still showing, yet we all know they should be first to go away. Google seems not to care about taking such sites down manually, but they simply wait to get them down through automated calculation.

They maybe watch the results, take the data, and calculate the percentage of those that should not be there, versus the rest of sites. They simply may say that as long as the percentage of these (bad) sites is below 2% of the total results, that they are doing fine.
Sure, we can continue pulling out our hair while we see such sites hanging out there with no problem.

Maybe, may, could, should, and so on… I wish we can replace those with certainly, sure, will, know…

I find (some) sites that are doing just fine from the perspective of minimum bids, but not making money anymore.
Bad times or changes at Google? CPC is higher than ever, players are the same.

I am absolutely positive about fixing things on the long run. At the same time, if you are selling stuff, and don’t care about content much, but about quality and price of certain products, why bother, what really to fix?

If you sell t-shirts in the store on the street, what would you consider to be your content? I can’t think of anything, except offering t-shirts at good price. Should you talk to your customers about cotton?
Your store business rocks, OK?
So, you decide to start selling same t-shirts online. You get site with cart and other technical and security stuff up and running. How will Google AdWords treat it?

It may be good to ask yourself about your (ecommerce) site: is everything in place? Security, privacy protected, buying options, etc.

It's so hard to grasp and figure everything. I have a feeling that AdWords is becoming more and more like Google search.

tsinoy

7:21 am on Mar 9, 2008 (gmt 0)

10+ Year Member



quick info here..

few days before the slap
clicks imp ctr cpc cost
743 4,847 15.31% $0.31 $232.59
890 6,633 13.42% $0.31 $275.79

few days after the slap
clicks imp ctr cpc cost
510 3,456 14.71% $0.40 $201.31
565 3,845 14.68% $0.40 $225.17

several of our campaigns in this account got shut down...

Interesting info eh... 9cents increase... we didn't change anything in the account...

Who Move My Cheese?

Anyways, I think there's an opportunity with the current slap... see my other post in the march 5:is there a google slap thread.

tsinoy

7:52 am on Mar 9, 2008 (gmt 0)

10+ Year Member



>> "With that isn't it better to focus our strength to continue to build up a valuable website by providing great content"

>> Here's the problem, I am paying for traffic, I don't pay to have people read my content, I pay to have people buy my product.

I'm sure without quality content you can still bid.. at a higher price... so I don't necessarily disagree with you...

>> Googles not stupid, they know this. I don't think "content" is as important as you think.

Well here's the thing I have 2 domains selling similar products.... 1 has slightly more unique content and the other is bare minimum.. guess which one was slapped more than the other...

Anyways, I'm sure you'll find a solution, there's plenty of solution to a problem you can choose to do any of them.

Someone share this simple business philosophy to me...

The bamboo and the oak tree employ two different strate-gies to survive. The strategy of the oak is to grow very solidand strong to withstand the force of the wind. The strategy ofthe bamboo is to stay flexible and bend before the force of the wind. The wind, in this analogy, is really a symbol for the forces of change. The oak uses its solidity to resist change.The bamboo uses its flexibility to bend with change. A few years ago, a great hurricane blew across southern Florida—Hurricane Andrew. Trees were uprooted. Houseswere blown down. The news cameras panned over the area toshow the devastation. Every palm, palmetto, and oak tree hadbeen leveled, but the camera showed one small clump of bam-boo that had survived. The oak trees, even with their massivestrength, didn’t survive. The bamboo did. The flexible strengthsurvived; the inflexible strength perished. It is a lesson.In a world where things are changing rapidly, flexibility isa better survival strategy than force.Individual consciousness can take on either the qualities ofthe oak or the qualities of the bamboo. It can be empty andflexible, or it can be solid and unbending. In most cases, itstarts out flexible and then hardens over time.

Jamie_Young

2:17 am on Mar 11, 2008 (gmt 0)

10+ Year Member



Oh man... not another Google Slap again... :(

topper99

3:22 pm on Mar 11, 2008 (gmt 0)

10+ Year Member



"With that isn't it better to focus our strength to continue to build up a valuable website by providing great content"

Here's the problem, I am paying for traffic, I don't pay to have people read my content, I pay to have people buy my product.

Googles not stupid, they know this. I don't think "content" is as important as you think.

I couldn't have said it better myself. People place ads because they want to sell something. You'd think Google would have figured it out by now.

raedthakur

4:25 pm on Mar 11, 2008 (gmt 0)

10+ Year Member



so even if we change the website ....this could happen all over again...

Nefig

12:59 am on May 13, 2008 (gmt 0)

10+ Year Member



...no, wait, the AdwordsAdvisor will tell us soon that it was The Last Google Slap and G. was just testing us all to see if we chicken out! And of course, yes, reward beloved fans with new, lowered min. CPCs and personal managers that really help
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