This is crazy.
I guess I could just download a new daily report every day, export it to Excel and keep adding to it daily, but that's a pain.
Is there a way to get my history of destination URLs back, in the stats?
Is there a way to get my history of destination URLs back, in the stats?
No. But, that's true with bid and status changes, as well. If you adjust your max bid, pause/resume a keyword, or your keyword fluctuates in and out of Inactive for Search status - none of these events are represented in a historic report. All you'd see is the current max bid and current status.
The only way to record this information and how it may have changed over time is to log each change (in some form) or to automatically download a daily snapshot.
AdWords reports are wrong
Well, that's a subjective statement - but, the reports have always worked in this manner.
Yes we are now downloading and appending daily snapshots to a master. What a pain.
Heh, how about "Ad Reports are misleading; don't believe the information associated with past dates for most report columns?"
Fair enough ;)
Yes we are now downloading and appending daily snapshots to a master. What a pain.
I agree it's a pain - but it's really great data that your competitors are less likely to have. It's also cool to see how fluctuations in metrics like minimum bid changes over time...
