How many clicks is enough (without any conversions)?

to delete / turn off in campaign

[muchacho]

Ok, so you set up an Ad Group with 2 ads for split testing and over X amount of weeks you see the clicks come through for 'Widgets' yet it's simply not converting.

- How many clicks would you give it, before turning it off?
- Would you try it with other, different ads first, before considering turning it off?

Any other advice would be very much appreciated.

[poster_boy]

How many clicks would you give it, before turning it off?

That depends on many things including the value per conversion, the cost per click and the budget. If I'm selling cars, I'll have a significantly greater tolerance on all three fronts than if I'm selling keychains.

And, if there's room for me to decrease my bid - then, I'd certainly test that option before turning off the ad or the keyword altogether.

[mrclark]

A valid point there.

It's just that I'm sure some keywords will convert better than others, and some keywords wouldn't convert even if it had 100 clicks ... I could do with a 'cut off point' where the keyword has had it's chance - if it's not converting, turn it off and save ££s.

[briggidere]

One thing to remember if you are cutting out keywords, make sure you have them in a spreadsheet so you know when you stopped using them. The more data you collect the better.

You may want to add these terms again in the future to test them again as markets change and consumer knowledge also changes.

We have had terms used that did not convert well at all, then there is a mention of these on national news. Bang, all of a sudden these terms are converting like a dream.

It's all about testing testing testing.

[T_Media]

hmmm, personally I think nearly all adwords campaigns can be made to convert. With good tracking, constant changing of the landing page and a good list of keywords that target the right audience most campaigns convert.

However, in some cases when you're up against competitors that offer better or cheaper products than yourself, you either need to up your game and offer something they don't, make your prices cheaper or quit and run.

I would normally quit if I'd changed my landing page and keywords 5 times and still got no conversions. Simply quitting after a certain number of clicks is not wise, because 2 identical campaigns can get the same number and type of visitors but one can convert better than the other if the product, price or wording of the site is better.