At the moment we track the Search phrase someone typed into google so we can identify how they found our site. It helps us build our Longtail.
I'd like to do then same with or Adwords. Is this possible. For example I obviously define the parameters on when my adword add will display but I want to know what the user actually typed into google in order for my add to have appeared. Is that initial refer passed with the adword.
Thanks
Especially if it was not exact match and it was phrase match. This report can give some very useful data to study and go back and add to your Adwords account for words that you did not think about or that your kw tools didn’t suggest.
At the moment we track the Search phrase someone typed into google so we can identify how they found our site.
Google passes query string through AdWords just like with organic search, so you can do it. Will it work or not depends on your technical solution.
Thanks for the replies. Could someone give me an example. For example If I have an adword campaign.
I have set it up so that
Blue Widgets / Cheap Blue Widgets and / Low Cost Blue Widgets all display my adword add.
How can I tell which of the 3 Search phrases were used and in the case where a partial match is setup what the actual search phrase was.
Thanks
If Google is passing that along regardless, I should be able to have my tech guys retrieve that somehow.
Can you expand on what your talking about pls. I'd like to see an example of how google passes this.
I come to google and type in Steel Blue Widgets. My Adword get displayed since the persons search term has 'blue widgets'. Someone clicks on my adword and comes to my website.
My question is can I identify that the search phrase was 'Steel Blue Widgets' as opposed to anything else?
Thanks
smallcompany, that's good to know. I have been looking at using dynamic keyword insertion for landing pages and I was worried you had to put that info in the ad url. (i.e. kw={keyword:widget})If Google is passing that along regardless, I should be able to have my tech guys retrieve that somehow.
dki passes the triggered keyword from your adwords account by embedding it in the requested page's url (your webpage's url).
the referral url passes the searched for phrase and will be recorded in your server logs or can be dynamically extracted using scripts.
just keep in mind that besides exact matches, these two different passed pieces of data can be different.
alanc, I don't know exactly how to set that up, but if I come across anything or get a clear explanation from my tech folks, I will post that.
Really I'm just trying to figure out if the very initial search phrase used in google can be detected so I can determine which Campaign advert was displayed and clicked on
You will see (among other things) "q=keyword".
Tell you tech guys you want to extract the data for the "q" variable. This is the EXACT search phrase someone used to get to your site.
You could also just run Search Query Report in your account and you will find many of the exact search phrases people are using to get to your site and if you use Google's conversion tracking you can see the conversion rates.
The downside to this is that Google does not list every single search phrase so if you want every single phrase you will need to use a custom or 3rd party solution.
What you need is:
"http referrer" which you use to extract "search query string" and other stuff if you want (like originating search engine domain).
Depending on what you do on your site, you may be able to insert those as your variables and carry them to the end action, whatever that is.
It goes down to the technical knowledge of your company or whoever you hire to do it for you.
I've no problem getting the refer string and itenfifying the Search phrase someone has used. We have written code to do this.
What I dont understand is how I can match that to my Adword that is displayed and clicked on. Is this search phrase passed via the adword so I can do the same thing again.
My situation is this.
- I have an adword campaign setup for 'Blue Widgets'
- Someone goes to google and types in 'Cheap blue widgets'
- My webiste is listed in the normal results
- User clicks on my website link and using my code I determine they search for 'Cheap Blue Widgets'
All happy here
- At the same time someone types in 'Cheap Blue Widgets' my adword also displays as they had used 'blue widgets' in the search phrase so google determines my ad should be displayed.
- Someone clicks on my adword campaign and is then brought to my webiste.
- What I need do be able to do is that when they arrived at my site to deterine they arrived here after searching on 'cheap blue widgets' and not just becuase they clicked in the adword which appeared due to the fact that google matched the 'blue widgets'
Knowing that they visitor used the word 'cheap' aswell is highly important to us.
Thanks again
So if they typed "blue widgets" - statcounter will tell you.
If they typed "cheap blue widgets" - statcounter will tell you.
Statcounter will also tell you how many people altogether typed in each.
You don't necessarily even have to use statcounter for this. Google Analytics would also work. Even just looking at your site's logs will provide you with the same information.
You seem to be asking the same question over and over and everyone has provided valid answer. Either you're not understanding the answers or you're not conveying the question adequately.
- What I need do be able to do is that when they arrived at my site to deterine they arrived here after searching on 'cheap blue widgets' and not just becuase they clicked in the adword which appeared due to the fact that google matched the 'blue widgets'
In other words you cannot extract the search query from the referring URL.
Please note that I absolutely don’t consider your AdWords keyword but all the time refer to real search query.
You know, when I first tried to think about this, I was under impression that search query was not available in AdWords, by looking on the whole URL of my ad. Then, people here told me that actually query is available, no matter if it’s AdWords or organic search.
Finally, in order to distinguish between AdWords and organic, I simply use my own variables for campaign, ad group, and keyword identification. In real world I am not even close to really doing it as it is a lot of work to maintain something like that. Right now I mostly track on ad group level.
I hope my comment makes sense and helps.
