Landing page rotation on keyword level

[peer_esv]

I know we can do landing page rotation by having ads with different landing pages, but what if I want to do this on the keyword level?

Am I allowed to have a keyword level url serve up different landing pages, that is, having my web site do the actual rotation. I am worried about whether this is against the adwords rules since Quality Score is based on the landing page and the Google robot would not see all combinations that can be served by a single keyword url.

Thank you.

[Elric99]

I'd guesstimate it was against the rules as the adwords reviewer could see and approve one page, while the surfer could experience another. I'd get the official line though.

I'd also like to be able to do what you're planning but there's no easy way I'm afraid.

[jkwilson78]

I have been doing this for years (at the keyword and ad level) and have had no problems.

I think Google understands the need to test plus if you needed to have a different ad with a different url for everything you tested (especially if you use multivariate testing) you would need dozens of different ads.

[idolw]

this is regular split testing isn't it?