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One Analytics account for multiple AdWords accounts

         

bill

6:48 am on Feb 14, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I'm a newb in this forum. Be nice. ;)

Situation:

  • I have one website.
  • The website has Analytics code for one primary AdWords account
  • Different divisions within the company have their own AdWords accounts (keywords do not overlap). This is done for accounting purposes. They pay with their own credit cards.
  • I have an MMC account to monitor/maintain these accounts

Question/Problem:

  • I can't link multiple AdWords accounts into a single Analytics account

Should I?

  • Create Analytics accounts for each AdWords account and then add multiple tracking codes to each page of the site?
  • Other options?

There's a new Analytics tracking code out now. This will be a good excuse for me to update site-wide tracking links. I'm not sure if multiple tracking codes are even possible. What's the best way to approach this?

nimeshatbms

9:04 am on Feb 14, 2008 (gmt 0)

10+ Year Member



Even I had the same problem of linking multiple Adwords account to a single Google Analytics account(which is not possible if the analytics account is coming under any single account).

What I did was to open a new account for the website in Google Analytics (outside Adwords), separate from Adwords and then track the data from all Adwords accounts.

I hope this answers your question.

bill

9:30 am on Feb 14, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



How would tracking the data in your method be any different from tracking the data of one linked and several unlinked AdWords accounts?