I have an ongoing issue I'd like to get some advice on.
The demographics I deal with like simplistic, straight to the point sales/landing pages. They prefer giant fonts and a more "gimmicky" approach to the sale rather than a long ranting about the product. All the above from thorough split tests and historical sales data (months worth of data).
The Issue:
The Editorial team doesn't like my landing pages any more (out of the blue, regardless of high CTR and back end sales data). I'll now be forced to change my pages to please the Editorial team, rather than prospective customers. I'm not a guru by any means, but I have some mileage, and I don't think its fair.
Has anyone else been in this type of a situation? any advice? Why would they prefer that we both lose $$? The customers like it, shouldn't that be the goal.
Thanks guys,
Just do everything that you can do like having your company name and information either on the landing page (contact forms don't count) or have a link to a company contact page. Make sure you have a link to a privacy policy. There are several forum topics on this subject to help with figuring out the stuff that isn't listed in Google's Help section. It helps to figure out ways to implement Google's other QS criteria and make those work with your page.
I thought the same thing too. We'll just have to change the pages, I guess. I'm very disappointed that I couldn't get it resolved. My rep shared the sentiments in your posts ("I'll bring it up, but I know the editorial team will not budge.") I really do wish they had a mechanism in place to tell you that your campaigns are about to get shut off. Even without stating specifics, any type of warning would suffice.
On to some more testing.
