Improving AdWords QS - Quality Score

Google inactively indulge in improving its users' experience

[akank]

You can improve AdWords Quality Score by considering following important factors:

1. CTR (click thru ratio) of ad & keywords
2. Keyword - ad - search query Relevancy
3. Ad Performance
4. Landing page quality
5. Account tracking & management

Wuld u plz like to add anything more? or wanna throw some lights on any of these?

[ppcbuyers]

Highly organized and tightly themed ad groups, which allow for more targeted ads.

Also, including keywords in meta tags. I haven't experimented but have plans to based some things I read.

[justshelley]

Been a while since I've read up on this but seems like Google wants to see a privacy policy or link to one if you have a contact form and they want to see either your company information on your landing page or see a link to a contact page.