Logically, I'm having some problems understanding when to use [], "", or neither. I have read the items on Google, as well as posts here. Let me give you a situation:
Let's say I want to sell the game The Sims 2. As far as searches go, can you tell me if I have this right?
Search: "The Sims 2"
Returned results: The Sims 2; The Sims 2 game; The Sims 2 cheats; I love The Sims 2
Search: [The Sims 2]
Returned results: The Sims 2
Search: The Sims 2
Returned results: The Sims 2; Sims 2; I 2 Love The Sims; The game Sims is 2 awesome
Am I understanding that right? If I wanted to sell the game, why would I use anything other than: [The Sims 2]? Doing that, I won't have to worry about negative keywords... or will I?
Thanks in advance.
I think the best option for you would probably be phrase matching ("keyword phrase") with a few negative keywords. If you do do an exact match your may end up not showing up for some stuff you might want to show up for 'game name price match', 'buy game name' etc.
With your example - the sort of negative keywords you might use are 'download', 'crackz', 'serialz' etc.
Btw - I know you've probably read this, but the best description of the different matching types is definetly from Google itself:
[adwords.google.com...]
Yes, I have read those articles. I have adjusted my campaigns and am starting to see some increase in CTR. One of them went from 0.6% (was listed as At Risk) to over 2% (now listed as Moderate). My other went from 0.3% to over 5.1% and it still seems to be growing.
I did save some cash by disabling the content search, too, since that was yielding a low CTR but costing me more than I wanted to dish out.
I started running campaigns for Mortal Kombat Deception, thinking people would like to pre-order it but nobody bought anything. What scares me is that *I* bought an item through my program and it didn't show up in LinkShare's Buy.com listing for purchases. I thought that to be odd.
Thanks for the tips and such!
