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How to Improve my CTR?

3:21 pm on Feb 2, 2008 (gmt 0)

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10+ Year Member

joined:Oct 7, 2006
posts: 21
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its my first time using AdWords, and i see the CTR is below 1 percent...

is that normal, or im doing someting wrong?


6:06 am on Feb 3, 2008 (gmt 0)

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WebmasterWorld Senior Member 10+ Year Member

joined:June 2, 2006
votes: 8

That depends on (not limited to, no special order):

- do you use search, content, or both
- what page your ad appears on
- what position on that page your ad is on
- how your ad text compares to of your competitors
- do you use exact, phrase, broad match, or all