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Is your website available for site targetting?

Your site doesn't show but your competitor's do?

         

silverbytes

4:24 am on Feb 2, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Noticed that some of your site/s may not be available for site targetting in adwords. That means if you are adsense publisher, when somebody select to create a site oriented campaign, they choose from a directory list provided by adwords, sites to show ads on. Or they enter a keyword and adwords makes a list of sites to advertise on. Or you manually enter the specific url where you want to advertise. Your website may be listed in all cases, some or none.

What is your situation? If you have an adwords account and adsense account check it out and post please.

In some cases my sites appeared ok. In others don't even entering the exact url!

Adwords says is there a number of factors. But I can't explain why some sites are simply voided in that list and what to do to revert the situation.

Some users asked that before in this forum but couldn't get a clear answer yet.

Tropical Island

12:30 pm on Feb 2, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have three sites & 2 are OK for site targeting & 1 is not.

The one that isn't is a smaller site with much less traffic than the others. That may be the reason.

Why are my ads not showing up on these 2 sites? I took the AdWords site out of the blocked list in AdSense but my ads are not showing up on any of them. It has been more than a week now. I know my bids are high enough. Very strange.

[edited by: Tropical_Island at 12:36 pm (utc) on Feb. 2, 2008]

smallcompany

6:17 am on Feb 3, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I had one site that would not appear as targeted, although I set it up right in AdSense.

I called AdWords, they rolled the ball to the other dept. I sent an email to AdSense, and some time after my site showed up, both under keyword search, or if I would enter exact URL.

Then I try to target it. No way to get ads showing. If I do regular content with keywords from the site, my ads start showing if I bid high enough. I go back to targeting, no way, even with bids as high as $5, although I would never pay that much, I was just testing.

My specific case was just one ad 125x125 which may be the reason why targeting would not work. Still, if site is being offered and not working under targeting, that is very bad user experience.

Finally, I asked AdWords about it, and when mentioned it was my site, they said I should check with AdSense if owners of the site are allowed to advertise there.

I sent an email with no reply. I’ll do it again.

The point is that I was not trying to misuse the system, or do anything what would be inappropriate. I was just trying to supplement site with ads that would be of great help to users that would not be satisfied with what was inside the site’s content.

P.S.
When asked AdWorder about how it works and who (which system) does what in the whole cycle, no right answer.

silverbytes

9:54 am on Feb 5, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Asked Google and they say there are several reasons about it, bla. My guessing is they are now picky to make sites available and they give place to:

1) Big sites with great amount of pages and thus impressions
2) Older sites with constant traffic (I don't know what thresold)
3) Many others

So your only chance if you are not one of these and are not listed, is Adword users pick content network in their campaigns (and I personally avoid it constantly).

JBrown

6:01 pm on Feb 6, 2008 (gmt 0)

10+ Year Member



As an AdWords advertiser, I've attempted to target many sites that run AdSense ads and they are not available through placement targeting. It's so frustrating that I've given up on placement targeting at this point.

Another thing to keep in mind: with placement targeting your effective CPM has to beat the combined eCPM of other ads that would show in your place. Many times a placement targeted ad will be displayed by itself in place of 4 other ads. If your eCPM doesn't beat the combined eCPM of those 4 ads, your ad won't show.

silverbytes

2:03 am on Feb 7, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



As an AdWords advertiser, I've attempted to target many sites that run AdSense ads and they are not available through placement targeting. It's so frustrating that I've given up on placement targeting at this point.

You are right. Only thing to do is to set up content network in keyword based campaign and probably your ads will show there. It is very frustrating. Even if Adsense don't offer site theyselves, it would be nice you can type the url and add it yourself.

JBrown

2:24 pm on Feb 7, 2008 (gmt 0)

10+ Year Member



I do end up just using the content network since that converts well for us. That's a pain for certain campaigns where I have to weed out many inappropriate and non-converting sites.

I'd rather site-target those sites and individual pages on various sites so I can show more targeted ads.

It's also frustrating that placement targeting costs more. Instead of replacing 4 ads, why not have an option to be one of those 4 to keep costs in line with content network spending?