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Should I waste money to get history?

Keywords will remain inactive forever

   
7:26 pm on Jan 31, 2008 (gmt 0)

5+ Year Member



Does anyone have any experience with intentionally losing money on outrageous bid prices in order to get some initial keyword history?

This is not something I want to do if it doesn't help.. The ultimate gain is to get the minimum bids to come down just a bit.

I've managed to get thousands of 0.03 and 0.04 great bids in other campaigns but the campaigns pre-date the Quality Score implimentations of 2006/2007.. This campaign is new..

7:29 am on Feb 6, 2008 (gmt 0)

5+ Year Member



Well I have also been busy with a campaign for the past 3-4 weeks and the first week of the campaign the bids were down to 80 cents and such and after that forst week the bids are now as much as R35! Now i've been trying for the last 3 weeks to just pay these kind of bids and hope that the crt will bring the bids down but so far no change has happend... I'm stuck and still trying...
7:30 am on Feb 6, 2008 (gmt 0)

5+ Year Member



Well I have also been busy with a campaign for the past 3-4 weeks and the first week of the campaign the bids were down to 80 cents and such and after that forst week the bids are now as much as R35! Now i've been trying for the last 3 weeks to just pay these kind of bids and hope that the crt will bring the bids down but so far no change has happend... I'm stuck and still trying...
3:52 am on Feb 7, 2008 (gmt 0)

5+ Year Member



I initially set the bids a little higher than I'm comfortable with paying in order to make sure that my ads get some exposure in decent positions, good ctr etc.

After that, work out what's converting, what isn't (or other analysis depending on what your goals are), & adjust the bids from there by each keyword.

In *theory* the higher positions & CTR that you paid for early on should help to improve your history in the short term & help with overall CPC reduction. It also depends on how long you can run at a high CPC though, depending on your budget, business goals etc

9:11 am on Feb 7, 2008 (gmt 0)

5+ Year Member



I encountered many cases where a certain keyword was inactive and I chose to pay $5 per click and soon I received good CTR and after a couple of hours or even one day the minimum bid was down to $0.50-$1.00 (After a while you can see how that keyword is becoming a popular one but that's another story...)
There are cases where you are the sole advertiser for a keyword and when you activate the keyword with that high bid adwords is asking, you can pay that high minimum bid for a long time but it all depends weather the keyword is good for you or not.

I think there is a connection between paying more money and getting better results...If thats what you're asking...

 

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