How long to settle down?

[bw3ttt]

I do all of my marketing in Germany. I have thousands of keywords all GREAT QS.

I just started an English version of my site, the structure and content are basically identical to the German site except for everything is translated into English.

I added all of my English keywords in yesterday and then the robot crawled the site and nuked me with a hodgepodge of unaffordable bid prices this morning. The English version of the site is on a completely different domain and the domain is only 7 days old.

Since the site is basically identical to the German site you would think that it would give me GREAT QS, but the vast majority of quality scores I'm getting on the English site are OK and POOR.

I'm thinking that Google is doing this because the site is new and that they don't trust the site. Does anyone know how long I'll have to wait until things start to settle down and Google gives me a chance?

I'm trying to resist the urge to fiddle with QS issues because it might do more harm than good.

Also, does anyone know if it will kickstart the process to raise my bids up to the level they want? I'll lose money for sure, but I'm thinking that it's the only way to get keyword history on this campaign/domain. Will the bids start to come down if I just wait and do nothing?

[Morgenhund]

The problem may be caused by the fact that German should be less widespreaded on the Internet that English.

That also means, that word in German is considered "great" since it is relatively rarely used (either by advertizers or by google visitors -- not sure), comparing to its English translation.

[bw3ttt]

That's exactly what it is.. I launched my French translation and completely own the French PPC market. Unfortunately, the French don't seem fond of buying things so even at 5 cents per click I lost almost $1,000..

Still no improvement in the English keywords.. How do they expect new advertisers to get affordable traffic?

[netmeg]

How long to settle down? I tell my new clients at least 2 to 3 weeks. Sometimes four.

[bw3ttt]

Meg,

Should I raise my bids or just wait? Riasing my bids to the level they want will make me lose about $6,000/month.. I would consider it a "setup" cost if only it was actually worthwhile.. If it doesn't matter, and the thing to do is just wait, I would be sick to waste $6000..

[inventatech]

If you are not getting good CTR or good average position with your existing maximum CPC and Daily budget then it might be a good idea to raise a bid little bit more along with your daily budget.

Initially it might be be expensive but if you start improving your CTR your CPC bid amount will get lower over the period of time.

It is better to know your PPC campaigns performance sooner than later so i would recommend you to keep your campaigns at the optimum level in the first couple of weeks and keep monitoring and refining depending upon the performance (remove or pause the non-performing one and improve the ones which are performing better.

[netmeg]

The way I do it is to raise one or two of the most crucial terms up, and let them run. Maybe it's just me, but it seems like it doesn't take as long for Google to figure out what you're doing on a new account or campaign if there's only a couple keywords. Then as they start to come down, I slowly add more keywords.

I've been doing this for the better part of the last year, and it seems to work for me. I've even resuscitated previously bad campaigns and ad groups by starting over this way.

[bw3ttt]

Well.... The bids are coming down.. Hmmmmm...

Week + 1 .. They think I'm less of a threat.. Hmmmmm...

Meg, I think I'm going to just keep the campaing rolling for one more month and then make my move.. My initial strategy has always been:

giant list of keywords.

Find out which ones perform..

Reduce keywords list..

Hopefully this will work in my home country.. A big, rich, pain in the ass country..