It would be easier to just use GBP as we're based in the UK so I won't have to think too hard and easily compair campaigns. I’m just thinking if I’m targeting the US and bidding GBP against everyone else’s USD how does it work?
I saw this quote on a previous post;
["Google converts the bid value to the US Dollar and than determines the ad rank.
Before entering the auction, the CPC's are converted into what we call micro-currency. Basically, we calculate currency down to 6 decimal points. Highly exact exchange rates are retrieved daily.
The base currency is the US dollar, or more specifically, one hundred-thousandth of a US dollar, so even dollars are converted, really.
Because this is so granular a calculation, there is no advantage to bidding in one currency rather than another."]
Now when I look on Google help I see this;
["Google uses competitive exchange rates relative to the pound sterling when ranking ads with cost-per-click (CPC) or cost-per-thousand impressions (CPM) bids in different currencies.
To determine Ad Rank, our system converts all bid values to the pound sterling so that the bids of all the ads in the auction can be compared. More specifically, bids are converted into what we call micro-currency, a calculation to the one hundred-thousandth of a pound sterling.
When converting currencies, we receive a daily feed from Citibank and use the average of the buy and sell prices to determine the exchange rate. Because this calculation is so granular, there is no advantage to bidding in one currency rather than another. Google does not share exact exchange rate information because it fluctuates on a daily basis."]
2 Questions really
1. Does anyone have experience of using different currencies and what are the real advantages and difficulties?
2. Are bids competing in “one hundred-thousandth of a US dollar” or “one hundred-thousandth of a pound sterling”.
Cheers
It's a bit like moving a golf tee an inch further forward on a par 5. Technically there's an advantage, but will it make any difference?
Also, why stop at USD vs GBP? Does Google accept Zimbabwean dollars? They will have depreciated substantially in the time it's taken me to write this sentence.
<edit>Must... read... original... post</edit>
