Google Adwords - USA Latin Market

has anyone tried it?

[Windslide]

HI,

Has any of you tried to aim Adwords campaigns, in spanish, for the latin market in the United States? Any experiences to share?

Thanks
Regards.

[engine]

Someone else asked me about that the other day, so I'd be interested if anyone has some knowledge to impart.

[bw3ttt]

I tried it once and got dismal results.. Most Spanish speakers in the US aren't heavy internet users.. What happens is you get tons of Spanish speakers from Spanish Speaking countries that are using Google.com instead of Google.com.mx or whatever Google they should be using.. You get murdered because these people don't buy anything..

[xavierit]

what if you set up a geo-targeting in the campaign then? You shouldn't get traffic from Mexico that way.

[bw3ttt]

Yes, but you will .. The USA version of Google attracts people from all over the world..

[poster_boy]

Yes, but you will .. The USA version of Google attracts people from all over the world..

Targeting, as I know it, doesn't work in this manner. If it did, being that English is so widespread - targeting a U.S. audience would then be impossible.

Here's how I understand it:

On Google’s end, there are three primary factors that determine ad targeting:

1. Language setting
2. Google domain
3. IP address

On the advertiser’s end, there are two primary controls for ad targeting:

1. Language targeting
2. Country targeting

From these, the language rule is simple, but the domain rules are a little more confusing.

* Language: The language target from the advertiser must match the user’s setting.

* Domain: In all cases, except for Google.com, the domain trumps the IP address when determining which ads to show (explaining why you’re able to see UK ads when searching on Google.co.uk from anywhere). "Google.com", though, acts differently. It is not assigned to a specific country, so it cannot be targeted and it, as a domain, does not trump other settings.

[bw3ttt]

I was told by my Google rep that they do it by domain extension, however this was 3 years ago so perhaps it would be worth a try to see if they've switched to purely IP based targetting.. However, I doubt that they would do that because proxy servers would send people to an irrelevant Google site.

[poster_boy]

I was told by my Google rep that they do it by domain extension, however this was 3 years ago so perhaps it would be worth a try to see if they've switched to purely IP based targetting..

It is definitely true that Google targets by domain extension - but, it is my understanding that ".com" is not one of these domains.

And, they do not target purely by IP for the reason I listed in my original post.

Has any of you tried to aim Adwords campaigns, in spanish, for the latin market in the United States? Any experiences to share?

And, I didn't mean to high-jack your original post, Windslide :)

I've had positive results with Spanish keywords + a Spanish translated website targeting both the U.S. and, in separate accounts, Spanish speaking countries. For my particular business, the International growth has been less impressive compared to other countries & languages - and in the U.S. it is only fractionally incremental, but it has shown promise in both areas.