Duplicating Website for Tracking/Testing Purposes

What effect will it likely have on quality score

[NetPro]

I would like to duplicate my website on a different domain for tracking and testing purposes. So I'd have two websites (that are pretty much identical) on two different domains with ads for each domain in the same adgroup.

Can anyone tell me how this will be perceived by Google and the effects on quality score?

Thanks

[vincevincevince]

I can't see it affecting quality score, but it does seem like a recipe to have action taken against your account. Google tries hard to achieve one advertiser per SERP.

[NetPro]

Thanks for the reply

I want to make it clear that I'm not trying to get two websites in the adwords results at the same time. Doing what I'm planning to do will have one ad OR the other showing at any one time for each keyword.

Free serps are not an issue for me.

[jkwilson78]

I'm curious about this too.

In testing it's very common to find that all things being equal (keywords, ads, landing pages, etc), a different display URL simply converts better for some keywords than others.

I've done this for a while and I can't say there is a negative effect on quality score but my question is about duplicate content.

If you update the sites with new content consistently is there an Adwords duplicate content penalty?

[NetPro]

I'm curious about this too.
In testing it's very common to find that all things being equal (keywords, ads, landing pages, etc), a different display URL simply converts better for some keywords than others.

I've done this for a while and I can't say there is a negative effect on quality score but my question is about duplicate content.

If you update the sites with new content consistently is there an Adwords duplicate content penalty?

Thanks for that. So you've run identical sites on different domains and haven't seen a negative impact on quality score?

[jkwilson78]

I haven't seen a negative impact at all.