The reason is that we are trying to compete with somebody else who has deep discounts on some of our better selling products. The new site will not have all the features of our main site and will not have things like phone support. It will be a completely different domain.
Can I run an Adwords campaign for both sites bidding for the same keyword?
The advertising policy on the Google site is very confusing and somewhat contradictory.
[edited by: Rugles at 2:37 pm (utc) on Jan. 18, 2008]
If your sites are considerably different you can call and ask for exception - i don't recommend it. It will take a while, plus they will most likely tell you NO.
How to do it?
1) Different domain. (you have that already)
2) Different Account - very important, if you put two domains in one account - adwords will only show 1 site per search query.
3) Make sure your ads are somewhat different. (you don't want to show two identical ads)
4) Use different credit card on a second account if you can. This step is not required, but preferred.
5) Don't link these accounts via MCC. Just a precaution.
6) Make as much money as you can!
7) Send me a thank you check.
Good luck
i will let you know when we can cut your a check ;-)
I have a team of reps at Google that I can contact directly whenever I need help. I contacted them, told them about it (and included screen shots). A day later, I was told that it was taken care of.
I wasn't sure what "taken care of" meant, but I couldn't find the duplicate ads anymore.
I would bet anything that your experience would be different if you do not have a dedicated team at your disposal....they kinda HAVE to follow up on my stuff. If you're just calling the main number and getting a random cust. svc. rep, um....good luck :)
If the two sites are different sites and different companies then yes you can do it. They should have substantial differences. I would think a discount shop compared to a regular would be sufficient (although that's my opinion).
A good way to do it in my opinion would be to get an LLC for the new site with it's own bank account, etc. use all it's info for signing up as that would legally be completely separate from the original site.
I wouldn't think you would have any problems. When I asked, I was basically told to open a new account and run the ads. If they deemed they were the same, i would be contacted.
- different websites
- different level of service
- different pricing
- different shipping
Not sure why they would even care to tell you the truth.
(added)
of course it will be different text in the ad
[edited by: Rugles at 5:58 pm (utc) on Jan. 18, 2008]
If you look from organic search results side:
Two domain names with same content – one will be indexed and showing, another one unlikely, or maybe at the beginning until caught.
Two different sites – both will rank according to however search engines ranks them, no penalties.
In my opinion, you are free to go as long as you don’t get the two accounts associated – so you get two ads for same keyword query.
