Since I'm using DKI (dynamic keyword insertion) for the above ad group, I figured it might make more sense to break-out "widget small" into its own ad group so I can add a more descriptive word to the title (specifially, widget small news). I go to do that and the minimum bid is now $1 instead of $.50. This is about 1 minute after creating the 100 keyword ad group.
I play with the ad copy and change it back to the DKI copy and it is still coming up as $1 minimum bid for the three variants of "widget small".
So to sum up, we have the same keywords getting $.50 minimum bid in one ad group that has 100 keywords, while getting $1 minimum bid when they are seperated out for better targeting. Both ad groups are brand new, with the same ad copy, and same landing page.
Is there something I'm missing? Does this make sense?
So I went and did what I was planning and broke those out. I set them up in a new ad group and I bid what Google recommended to get the top spot (I never do that). Immediately after set-up, the minimum bid dropped to $.10
At least from this example, it seems Google rewards bidding high with a new ad group. Has anyone else seen that?
So I went and did what I was planning and broke those out. I set them up in a new ad group and I bid what Google recommended to get the top spot (I never do that). Immediately after set-up, the minimum bid dropped to $.10
Let me add something:
1) Your bid is a part of your quality score.
2) Your actual CPC is a part of your quality score.
Just for FYI.
Strange that your bid price would be a part of your QS...would almost seem like you can buy quality.
almost seem like you can buy quality
*ding* *ding* *ding* ....we have a winner! ;)
Interesting isn't it.
