However, Google deactivated the keywords instantly and demanded $1.00 for the keyword I wanted most. I don't think there is a chance I can profit with that bid, but I went ahead and raised it to $1.00 to see what happens.
Sure enough, my CTR was a massive 15% with about 200 impressions (it reached my daily budget at that point.
My question is this:
If I kept the $1.00 bid going AND maintained a very high CTR, will the CTR perhaps change Googel's mind? Will this matter at all, or if nothing else changes will the $1.00 minimum remain in place?
Thank you,
Steve
Sorry about this, but if you leave it as it is, Google may change it based on:
- gained keyword/ad history
- change in their algorithm
- change how they see your site (good, bad, etc.)
- or it may never change it
If you do changes to:
- your ad(s)
- your landing page
- your site in general
Again, minimum bid may go down, or may not.
If you see a potential in that campaign it is worth of testing. Some people experienced improvements after few days to few weeks.
if I kept the $1.00 bid going AND maintained a very high CTR, will the CTR perhaps change Googel's mind? Will this matter at all, or if nothing else changes will the $1.00 minimum remain in place?
I would spend some time trying to improve the quality score to bring that minimum bid down - break the keywords down into smaller, more focused ad groups, rewrite and test several different ads, and check my landing page.
