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Advertising and days of the wek

Are some days better than others?

     
6:31 pm on Jan 14, 2008 (gmt 0)

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This isn't affiliate stuff, but an actual travel service provider, a small specialist one, with a decent but limited budget.

We were considering spending the most on ads at the weekend, on the basis that we are in a position to take enquiries then and the larger companies in the region mostly work Mon-Fri, with only a very small staff at weekends. And also a hunch that other advertisers may scale back their advertising at weekends so competition may be lighter.

Is there any truth in this do you think? Do you notice any difference in the effectiveness of campaigns on different days of the week in travel or indeed in any niches?

2:06 am on Jan 15, 2008 (gmt 0)

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I think the only way to get your findings is to try it for yourself and measure the results carefully. Your competitors may be thinking the same about weekends.

Don't forget people also book with their credit cards and usually spend more on them at the beginning of the month, not on a particular day, due to repayment dates etc.

We have a travel client and their best conversion day is a tuesday, and others we have are on Fridays. It really depends on your offering, target client etc.

Budget travel i would expect to be better at the beginning of the month, but with high end first class stuff i doubt it would matter as they have disposable income whatever part of the month.

Test test test, thats my advice

8:14 am on Jan 15, 2008 (gmt 0)

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Do you notice any difference in the effectiveness of campaigns on different days of the week in travel or indeed in any niches?

Absolutely. In my non-travel niche, I've seen day of week and time of day be very consistent in terms of their unique traits of effectiveness. Sometimes, it's almost bizarre how consistent shoppers react over the course of time...

9:35 am on Jan 15, 2008 (gmt 0)

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in our experience, most people search for holidays while at work, with monday morning particularly popular. Friday afternoon is also busy.

There's a difference between the click time and the purchasing time though. During work hours, people seem to be doing travel research, but the actual booking related to those clicks is very often during the weekend.

 

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