Hey Guys I'm a newbie to Adwords.

I've got a good few questions to ask!

[solidcore]

I've started advertising PPC on site-networks via Adwords and I've noticed this to be a great and very valuable way of pulling in users that may otherwise be only aware of the big boys (sites that overwhelm my site with competition)

I'm understood that my PPC campaign pays per click, and that I have advertised on fairly large site, for example Stickam rank 2,117.
[alexa.com...]

I am also aware that decreasing my PPC value decreases the overall impressions, as to this fact.... I have learnt that Impressions represent my ad showing on the pages they present Adsense, and I wondered if this is a fact... maybe to increase my PPC.

Only issue I have regarding increase my PPC value is that I do not wish to spend too much on my Advertising campaigns as my R.O.I is very poor in respect.

What should I do from an experienced Advertiser on Adwords Point of view?

My thought was to increase PPC to gain a quality score? then to decrease the value accordingly (or will adwords reinburst with with a bonus value?)

Regards.
SolidC

[smallcompany]

When using content network, you:

- use placement reports
- use negative keywords
- do site exclusion
- write ads according to the content of pages you would want them to appear

[adwords.google.com...]

I've never made any money with content, but lost only. Some people prefer it (over search) and make good money through ROI that is better than in search.
It just takes time to learn how to make content work for you.