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Did my impatience ruin my new AdWords accounts?



6:30 pm on Jan 12, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I've got a new site and rushed to setup a highly optimized adwords campaign for it. In my haste however I failed to realize that since the site is brand new, most of my content pages haven't even been spidered by Google yet (I just confirmed this).

I've been trying to figure out why my Quality Score for most of my keywords is just OK, and why I'm having such a hard time getting my ads to show even with super high bids. But this has to be the reason...

I just went and created a sitemap and submitted it to Google. Hopefully they will crawl all my content pages pretty quick, and this will help my Quality Scores.

Have I ruined this adwords account? Should I create a new one and start over once all my content pages have been spidered? Or do I just wait it out?


1:27 am on Jan 13, 2008 (gmt 0)

WebmasterWorld Administrator phranque is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

google is usually happy to take your money whether or not they detect any relevance in your content, so you haven't ruined anything yet.
you can bid high now to get the traffic and adjust later or you can set more reasonable bids now and wait until the indexing/quality/min bid process settles.


1:50 am on Jan 13, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Thanks for the reply. What I'm worried about is that if I let it run and don't raise my bids, my ads are going to continue to show on page 2, 3, 4 etc. My ad gets a much lower CTR when it's shown on these pages vs page 1. So I'm worried about building up lots of history of a horribly low CTR...


5:36 am on Jan 13, 2008 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

CTR naturally drops down with ad position going from top toward the bottom. Thatís normal. Sure there are cases where an ad on fifth or sixth position can have better CTR then the one on the fourth, but not that many. It really depends on your ad and other surrounding ads (the difference).


6:06 am on Jan 13, 2008 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

As mentioned earlier.. it takes TIME for adWords to give enough impressions and clicks for a new account. You need patience. Keep waiting for upto 60 days to find lower bids and more impressions. I guess, you donot find this advice palatable ;-) but it is a fact.

Best Wishes.


4:08 pm on Jan 13, 2008 (gmt 0)

5+ Year Member

be prepared to suffer for a month or two. Google for some reason makes it really hard for a new advertiser/account to enter the market and fairly compete.


4:51 pm on Jan 15, 2008 (gmt 0)

5+ Year Member

Remember that adwords is a major source of income for google.

They aren't just going to show 'any ad' right away, especially when that new ad takes up the spot of another ad with good performance history. They know that ad will get clicks...they're not so sure about the new one.

What if the new ad doesn't work? What if nobody clicks on it? This is why Google slowly rolls out new keywords and ads. If they show it for a whole day, and nobody ends up clicking on it, they lost everything they could have made with the older, more established ad.

Therefore, the system will test it out little by little, until it gets enough clicks for google to say "ok, this ad is working pretty good...people seem to like it, so i'll loosen up on showing it."


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