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Google Adwords Content Network sudden drop

Adwords has slowed down the impressions of my ads



11:05 am on Dec 20, 2007 (gmt 0)

5+ Year Member


Has anyone noticed a sudden drop on the impression and clicks coming from the content network. I was getting 3000 clicks daily through the content network, now from a week ago or so, Im only receiving no more than 500. Has anyone noticed the drop also?



3:58 pm on Dec 20, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I stopped by to see if there was a thread concerning the opposite issue - drastic rise in network clicks.

Mine went from about 500 per day to 3000.


4:04 pm on Dec 20, 2007 (gmt 0)

5+ Year Member

I see a huge drop in views and clicks in my site targeted CPC campaigns since a couple of days. I'm ingreasing the CPC bids.

The problem with site targeted CPC campaigns and ingreasing bids is that somehow it takes Adwords about two or three days before it will start to use the new bids. This doesn't make any sense...


6:07 pm on Dec 20, 2007 (gmt 0)

5+ Year Member

Every single one of my content accounts had a drastic (1000+%) decrease in impressions on the 14th/15th. All but two of them rebounded fine. The two that didn't went from 40,000-50,000 impressions a day to 2, and are currently still there. I have an email out to my adwords rep to see what the problem is. I intially thought I was being outbid so I raised bids about five days ago, and nothing. I have changed absolutely nothing else in those two aco#*$!s.


1:38 pm on Dec 21, 2007 (gmt 0)

5+ Year Member

Exact, all my content network campaigns, which I set up only for content, went from 3000 clicks to 157 yesterday, this is been like this for a week, it gradually started to decrease. Is it possible that the account is going under revision? My impression went down from almost 400.000 to 10.000. I have no clue on what's really going on here. But obviously something is going on.


4:56 pm on Dec 24, 2007 (gmt 0)

5+ Year Member

Even I have experienced sudden drop from Google's content network...Its not just with one account. Usually the clicks used to be around 2000 per day..but now i only get 500 clicks. There was a sudden rise in clicks on 13 & 14 in no. of clicks but after that its declining constantly...


1:30 am on Dec 25, 2007 (gmt 0)

10+ Year Member

what is you current bid?


9:36 pm on Dec 26, 2007 (gmt 0)

5+ Year Member

I had a problem with Adsense showing the site-targeted ads on my site...something WAS wrong with Adsense for about 2 weeks for sure. I talked with my Adsense adviser and he said they had it fixed...I was like I hope so because this sucks, LOL. They didn't come out and say anything had been wrong, but I'm sure there was. No doubt in my mind on that one. So far, they are showing again and back up...so, who knows what was going on there. I know I have a lot of site-targeted ads and I knew that's what it had to be...either almost everyone stopped targeting my site, or they simply weren't showing up right...are your impressions back up again now? Let me guess, they came back in last few days, eh?


11:04 pm on Dec 26, 2007 (gmt 0)

5+ Year Member

Nope, they did not not come back up for me in my site targeted CPC campaign.

I used to target two websites and my bid was 0,04. "Website 1" to promote "website A". And "Website 2" to promote "website B". This was giving me daily about 900 clicks and 125.000 views for the first targeted website and about 1.200 clicks and 125.000 views for the second targeted website. Each day, day in day out. For over two months.

And then (as mentioned in my last post) it suddenly stopped. I raised my bid since then each day. At one moment I was bidding 8 dollars per click. Result: zero views.

Looks like Google does not like my money anymore. Or those two websites (not related to each other) both blocked the two websites (also not related to each other) I was promoting on the exact same day. But that is very unlikely.

[edited by: Dlocks at 11:06 pm (utc) on Dec. 26, 2007]


5:54 pm on Dec 28, 2007 (gmt 0)

5+ Year Member

I spoke to Adwords rep. Sometime during the week of the 9-th-15th algorithm for determining landing page quality was changed. I swapped sites I was advertising for with ones they seem to like better, but have not seen my impressions or clicks in those two accounts increase yet. (this was late last week).

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