Google Site Targeting CPC

Google Site Targeting

[tracking90]

I tested google site targeting on a cpc basis during its beta. I was very unhappy with the product and the make good associated with the loss incurred during the beta.

However, I need more quality traffic and I'm thinking about testing it again.

Has anyone had a successful campaign using Google's site/placement targeting on a cpc basis?

[tomasvdb]

i mainly use it in combination with preferred cost bidding. otherwise it is indeed hard to control costs.

Obviously with preferred cost bidding, you need to have an idea beforehand how much you can afford to pay and what the performance is of the sites in your selection.

[karamkshetra]

If you need more traffic, than you can look for site targeting.
Try content match first... if it works for your campaign than take on site targeting further.

[Green_Grass]

I get cheaper traffic from Content, rather than from the same sites I try to site target. Must be something to do with 'history'. This algo needs better integration between 'history' of content and a new site targetted campaign.

For me site targetted is currently a no go. I am trying and keeping a campaign 'active' waiting for some positive boost from the algo over time.

[tracking90]

I appreciate everyone's input.

I opted out of content over a year ago because of poor quality traffic. It was always a battle to get make goods. I would pull web logs and wait a few weeks for a response.

At times, even the converting traffic in content was poor quality in relation to my products. I was hoping that I would receive similar performance through Google site targeting as I receive with other content text link networks.

I'll probably try the site targeting again in the New Year keeping my budget to a minimum.

I'll keep everyone posted of the performance.

Thanks again for your input.

[WiseWebDude]

Yea, I might try the site-targeting sometime soon as well. I, also, opted out of content a long time ago due to parked pages showing my ads and I felt they make me look like a spammer when they show on parked pages/MFA sites. This way, if I target sites they won't be able to show on those crap pages. NOW, if Adwords allowed me to opt out of parked pages, then I would try content sites again to see...

[edit: Spelling; Google spell checker is stupid]

[edited by: WiseWebDude at 9:50 pm (utc) on Dec. 20, 2007]