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I was wondering if this was sound advice in anyone's experience? I've tried it on a couple of my campaigns but don't have enough data yet to decide either way.
Advice always appreciated!
Just use common sense and create ad groups that are focused yet are not too focused so that managing them will not take more time than the $$ they make is worth.
Due to the expanded broad match, you will probably experience a lot of difficulty in getting the right ad to trigger (is this ad from this adgroup, or that adgroup?) When you do a search to see where you are actually showing, you won't be 100% sure (depending how you set up your keywords) which adgroup's ad is showing...so which ad copy do you modify, which adgroup gets the bid increase, etc.
Of course, there is this report:
Maybe there is some truth to this, but if so, the account quality score effect is most likely minimal. Unless maybe you are doing arbitrage or something shady and all your keywords are 'poor'.
As far as this particular situation, it wouldn't matter how you limited the ad groups since the effect is on the account level.
I have been told by our reps that each keyword's quality score has no effect on other keywords in the ad group or campaign. From what I have personally experienced in my acconts, I have no reason to believe this is not true.
My way of thinking is that I decide about which keywords I will be going after, based on what the site is about. Google will show my ads. The thing that makes people clicking onto my ads are the actual ad text combined with the position of the ads (the higher they are, more clicks they will accrue).
Simple start would be something like “green widgets” vs. “greenwidgets”. Based on this, I create two ad groups so I can better match my ad text to my keywords.
Some time ago, Google started putting in bold (what Yahoo was doing for a while) parts of the ad text that match phrases, regardless of their “one word/two words” form.
Still, I prefer to divide such into two or more groups.
Same thing can be applied to singular/plural situation, and so on, whatever is applicable.
That is how I would go.
In regards of the long tail itself, I haven’t started using it as I couldn’t find Amazon’s or Walmart’s example from that famous book to really be applicable to my case.
I still agree with the logics. Click here and click there can grow into quite of clicks.
Another thing about multiple ad groups is how some keywords can trigger some ideas. If you run an ad group with 100 or 800 keywords or more, you are unlikely to pay attention to those that are receiving impressions but having no clicks, or why some are not receiving any impressions and so on. With less keywords per ad group, you may get a better insight into your campaign.
My 2 cents, bit long though. :)
In regards of Rehan's post
A question from that quiz:
A poor performing keyword can affect the Quality Score of an entire ad group or campaign. True
It says ad group or campaign, it is not saying other keywords (which PPC_Chris referred to).
Now, that is something new for me. If that exists, why we do not see QS of an ad group or campaign, but of keywords only?
Did anyone ever asked about visible QS of campaigns and ad groups?
Google Knows that one cannot formulate a spot on ad and landing page for 2000 different keywords. The more specific your adgroups are, in terms of keywords within, the more specific your ad and landing page can be tailored to those keywords. Google loves this, and WILL award you a higher quality score.
I generally agree with WhoIsGregg and put 10 to 20 keywords in each adgroup. That way I can tweak bids easier than having to sort through a couple thousand keywords to see which are converting and which aren't. Also, if an adgroup is severely underperforming I can then easily delete, or pause it...
isn't there a way to specify which regional market you want your ads to show to? I don't know if this can be done by adgroup, or only by campaign. that may be the way to go - have a campaign that only targets a specific region...that way, you won't rely on the person specifying their location. it only shows the ad if they live there.