Obviously, I realize that I can just target additional countries in my current campaign, but I'm wondering if that's the best solution. Here are my questions. Thanks in advance for any help!
--Since there are fewer competitors playing in the (example) Canadian market for certain keywords, can't I assume the CPC will be lower? If I just target Canada in my current campaign, won't I be paying the higher US CPC?
--If I just add Canada as a target location in an existing account, is there any way to tell how well the keyword is performing just in Cananda versus in the US?
--If I set up a whole new "Canada"-widgets campaign within my current account, will I lose the benefit of the history that my current US campaign has gained? Does this even matter?
TIA!