Anyone tried Omniture SearchCenter or SearchAdvisor?
PPC Bid Management Reviews
enterthevortex
8:42 am on Dec 5, 2007 (gmt 0)
I'm looking for a PPC bid management service. I was wondering if anyone has tried Omniture SearchCenter or SearchAdvisor from ChannelAdvisor.com. Know of any in depth unbiased reviews of these services?
Thanks!
shorebreak
7:28 pm on Dec 6, 2007 (gmt 0)
SearchCenter's a rules-based bid management tool, so by definition it can't optimize on AdWords. It's a management tool, yes, but forces you to do all the math, an impossible task with 100's or 1000's of keywords.
Just one man's opinion, but I've seen 100's of large PPC campaigns over the years and know what does and doesn't work.
