Destination URLS

[icerpacks]

Hi folks,

Just a quick question really, i have an account which has over 25k keywords in it, all of which have their own destination URLs, however I need to make a massive change on the site which will including changing the destination urls. I have a good history on the accoun so I'm wondering how badly this will affect my history? Any pointers?

Cheers

[Zuckerman]

I wouldn't imagine that this would make too much of a difference - there might be some short term volatility, but from my experience the history in Google is overrated when looking at the longer term trends.

Are you changing the landing pages themselves, or just the url structures?

[icerpacks]

I'm changing the keyword destination URLS, they will still be landing on the same page, its just the URL structure that will change, due to tracking issues