I made a post about Pay Per Action several months ago, looking for input from experienced PPA users. No one really had much on it, since it was new. Initial responses were poor.
I'm just wondering if it's improved at all, the negatives to using it. Just experiences in general... We could all benefit from this.
Hubie
5:17 pm on Dec 17, 2007 (gmt 0)
I'm guessing no one has had success with Pay Per Action?
At least less success than PPC?
TeiraConsulting
2:22 pm on Dec 18, 2007 (gmt 0)
Hi Hubie, I think PPA is not the best adwords tool to use. I had some clients that tried to use it and they didnt have too much improvements on their campaigns. I think Google is still testing it.
RhinoFish
2:26 pm on Dec 18, 2007 (gmt 0)
Plus testing it requires considerable time span to elapse. You make your PPA offers to publishers, then they have to discover them and post them and then let some traffic flow. On their end, they're working to optimize their results as well.
