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Keywords Gettin Inactive suddenly.

Quality Score turning Poor & Keywords are inactive



1:31 pm on Dec 3, 2007 (gmt 0)

5+ Year Member

My best performing keyword in the account which had a high CTR & Conversion rate,,,, suddenly turned inactive due to the poor quality score,,,There has been no change in the keyword, adcopy or the landing page,,,

Anybody else had any issues like this?
or has Google changed its QS algorithm?


7:32 pm on Dec 3, 2007 (gmt 0)

10+ Year Member

Use a diff ppc - one that don't mess you around so you can get on with the real work. Google ain't cool anymore but not sure if they have figured that out for themselves yet.

Stupid high bids are their way of telling you they don't like your ads or biz model. But their algo gets it wrong so many times and they don't tell you what the prob is except to send you lots of auto spam.

People are leaving adwords left right and centre where I am, they can't justify the time and hassle of up and down cpc's and quality score nonsense or they let an agency handle it if they have the margins but most I know are bailing.

Try MSN - better conversions all round and far far better use of your time.


12:21 am on Dec 4, 2007 (gmt 0)

10+ Year Member

Yeah, they've been doing this to me lately. Keywords that perform perfectly normally are being made inactive, and in most cases (for me) Google want a 300% increase in bid amount.

What's going on?


5:01 pm on Dec 9, 2007 (gmt 0)

5+ Year Member

where does msn advertise theres at?


9:15 pm on Dec 10, 2007 (gmt 0)

5+ Year Member

I'm seeing lots of weirdness with a couple of campaigns that I oversee; "relevancy" issues: keyword is name of product but not relevant, high costs associated with keywords that are listed on the landing pages and ads that don't get placed even with a high QS and minimum bids well below my max CPC.


1:03 am on Dec 11, 2007 (gmt 0)

5+ Year Member

Damn I just check my campaign and out of 80 keywords only 5 are active those are about .50 cent each the rest are inactive asking for as much as 5.00 a click ..thats crazy!
Im moving my sh*t! from them..Cant afford this!


3:56 pm on Dec 11, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I'm seeing lots of this too. Amazingly they find a terrible quality score when i use a Product No that leads to a product page (landing page) with 25-50 features, full description and high quality content and they're jacking them up for poor quality.

Yet price shopping sites and amazon.com have much worse pages with 1-2 bullet points and lots of ads and they keep on showing up.

I guess the secret to this is to generate enough buying power from google to buy bulk keywords with less automated scrutiny?


4:15 pm on Dec 11, 2007 (gmt 0)

5+ Year Member

wonder if you can change the url somehow to generate a new price on keywords? I read this somewhere but not sure if it works?


12:03 pm on Dec 17, 2007 (gmt 0)

5+ Year Member

john i tried it too,,,, changed the url's,,, changed ad-copies nuthin helped me :(

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