A client of mine got an email from a seo/webdesign company claiming that they can lower our cpc from say 1.50 a click to say 30 cents a click for certain keyword phrases related to his business. From what I understand is that when you are targeting a certain phrase and bid on it and the cost to show up in the first 1-3 positions is say 1.50 then thats what it will cost per click, decreasing the amount will get you a lower position in the sponsored listings and for less. how is it that they can claim they will do it for less per click if the most popular phrase that i am targeting costs say 1.50? for the top 3 positions.
Thanks
Htdawg
[edited by: mona at 7:15 pm (utc) on Nov. 26, 2007]
[edit reason] no email excerpts, thx! [/edit]
From what I understand is that when you are targeting a certain phrase and bid on it and the cost to show up in the first 1-3 positions is say 1.50 then thats what it will cost per click, decreasing the amount will get you a lower position in the sponsored listings and for less.
It is certainly possible to maintain or even improve position while reducing CPCs. It's part of a virtuous cycle that can result from optimizing Quality Score.
That said, I think it's correct to be skeptical of such email template sales pitches. Promising reductions of 80% in CPC without a thorough examination of your current campaigns is a reckless claim.
