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New account off to a slow start

Is this normal?

   
9:37 am on Nov 19, 2007 (gmt 0)

10+ Year Member



We have recently started a new Adwords account with 2 campaigns, taking over PPC duties which were previously outsourced.

The problem is that whilst we know the agency obtained xx clicks per day on these keywords specifically, we are not achieving anywhere near that, and many of our keywords are not even obtaining impressions (which we know people definitely search on).

IS this usual for new accounts, are Google 'phasing us in' or do you think there is another problem?

Any help greatly appreciated

12:54 pm on Nov 19, 2007 (gmt 0)

10+ Year Member



Yes, it seems to be usual for new accounts. Search and read - there are some very interesting threads on this matter here.
1:02 pm on Nov 19, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



You are in for a major tussle with adWords, before you are able to get 'substantial' traffic.

To me it seems to be an anti MFA kind of a measure. Takes almost a month, for new campaigns to gain some traffic..At least for me.. Maybe I am a MFA.. till I prove myself somehow..

10:18 am on Nov 21, 2007 (gmt 0)

10+ Year Member



Can anyone point me towards some threads on this?
It's a very strange situation that I need to get resolved.

The weird thing is that I've checked everything - the ads are being triggered, I've even had a Google Rep look over the account, and they say there is nothing wrong.

Normally, like the Google Rep told me, I would just imagine either the keywords or geo-targeting is too specific = no volume. But our external agency was reporting thousands of impressions and hundreds of clicks per month across these keywords and this exact setup. Plus I'm 100% certain people do search on these keywords (they are quite common searches in the UK, we have just targeted them geographically).

Thank you!

 

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