Multiple ads on same keyword

Running multiple affiliate programs

[wheel]

I don't know why this never crossed my mind before, but a client asked me this today. I run a quasi affiliate campaign for one of my customers. I've always assumed that was all I could run. Now a second client (who's also running his own campaign) is asking me to run an affilaite campaign for him - on the same keywords.

Google's response seemed a bit cryptic to me. They said I could but mentioned something about higher CTR ads being shown more often.

So I'm confused. Can I set up two campaigns with two different ads, both on the search term 'red widgets', and drive both ads to distinct websites - and have both ads show on the same search? Or is Google telling me to use their automated ad rotating to place mulitple ads on the same keyword that then get shown in rotation?

[diamondgrl]

Sounds to me like Google doesn't care. They will run whatever ad produces the greatest return for them. If that is Site A, great. If Site B, no problem.

One of your clients may be less-than-happy, on the other hand. You may want to consider the ethics or representing both Coke and Pepsi at the same time. I, personally, think it's a conflict of interest and you should bow out of one.

[diamondgrl]

Sounds to me like Google doesn't care. They will run whatever ad produces the greatest return for them. If that is Site A, great. If Site B, no problem.

One of your clients may be less-than-happy, on the other hand. You may want to consider the ethics or representing both Coke and Pepsi at the same time. I, personally, think it's a conflict of interest and you should bow out of one.

[anallawalla]

It is better to run the campaigns from the accounts of the two clients (if you want the conflict of interest). If you must run them from your account, then the two ads should be in the same Ad Group and your campaign settings set so that optimised ad serving is turned off - then both ads will be shown alternately. If you run them from two accounts, then both ads could show at the same time unless one's CTR is so poor that it drops to the second page.

I don't know if there is any point in placing them in two campaigns in your account, as you'd be repeating keywords and as per Google's advice to you, the better CTR ad would be shown.

[wheel]

Sorry, I've not been clear.

I currenlty run on the same keywords:
- campaign for client a
- campaign for client b
- an affiliate program for client a

so a search there are three ads displayed on the page. I want to add an affiliate program for client b. So a search will show 4 ads simultaneously under my control i.e. show aff ad client a AND affiliate program for client b. The above comments seem to be showing how to show aff ad client a OR affiliate program client b.

[eWhisper]

To be fair to both your clients, you need an agency account and then link your client accounts to it so that they both get equal visibility.

[shaka1978]

Yep - if you want to run ads simultaneously for the same keywords you need separate Google accounts. Obviously you can't promote the same merchant on separate accounts with the same keywords - Google would see that as spamming and penalise you.

eWhisper - your answer confuses me slightly. What is an agency account? Is the above not correct? Does an agency account allow you to display ads simultaneously for different companies under the same keywords?

Cheers,
Neil

[eWhisper]

A Google AdWords account is meant to be created for ONE company. It's not meant to run ads for two different companies at the same time (affiliates are different, let's just skip that for now).

A campaign is a subset of an AdWords account. Having campaign 1 for client 1, campaign 2 for client 2, etc, means that any keywords they share will not be shown at the same time - as the keywords still in the same account.

An agency account is linked to several different accounts -so in essence, its a step above an account the same way a campaign is a step down in an account.

Another advantage of agency accounts is that you can link it to other agency accounts and start to form a hierarcy if you have multiple analysts each with their own agency logins.

[Mister Bogdan]

ewisper, how I can open that agency account?

[shaka1978]

Thanks eWhisper, very interesting, I had no idea agency accounts existed.

I'll send support an email now to find out more. Is there a minimum monthly spend or anything?

Cheers,
Neil