I have just started on Adwords and am getting a good number of clicks, but when I look at my Google Analytics it tells me that a large percentage of people who click on my ads are spending 00:00 time on my site, which would seem to indicate that they are pressing the back button before my landing page has loaded. I have checked links and they are all going through to the correct pages. I would greatly appreciate it if someone could tell me if A). This is normal, and B). There are any reasons that this might be happening, and how I can stop it. Not sure if this is relevant, but from Google Analytics it would appear that it is mainly visitors from the following Speed Connections who spend 00:00 time on my site: T1, Dial-up, OC3, and "unknown". Visitors using DSL and Cable are mostly allowing the page to load.
Thank you in advance for any suggestions. They are very much appreciated!
Rachael
At first glance I'd guess that your page is slow to load, that users get frustrated waiting - and hit the back-button pretty quickly.
I say this because I am one of those impatient people who expects things to be nearly instant when I visit a site. If it takes more than a second or two for a site to load (or if I have to sit through an animated intro with sound) then I'm typically gone in half a heart-beat.
I'd suggest a test. If you have any friends still using dial-up, you might have them go to your site and see how long it takes to load - and also ask them to describe their frustration level while doing so.
AWA
I found a posting on the net that says a zero time on a site can show when the visitor only views the landing page and does not go on to view any more pages. Is this true, or do you think my 00:00:00 is more likely because that my page has a slow load time?
I am going to test my page load time, but does anyone have any suggestions how to make a page load quicker - I have about 12 very small graphics (mainly ticks, crosses, star ratings) - do jpeg or gif images load quicker?
Any tips highly welcome!
Many thanks
Rachael
A google search for "check page load times" should bring you a few different places to try.
If it's only a few small graphics, then that is likely not the issue, but you should still check to be sure (I've seen some images that are actually large, but sized to look small on the screen. You don't want this.).
I still try when possible to keep my pages under 30-40k TOTAL (meaning html, images, stylesheets, etc.).
You certainly don't want a few images that are 70k in filesize as that will seriously affect your load times.
