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Someone's sending me FREE Adwords traffic?!

Why?

         

nervo

5:23 pm on Nov 10, 2007 (gmt 0)

10+ Year Member



I'm seeing something very strange in my traffic logs today for one of my sites: a lot of visits reffered from sites like about.com, search.aol.com, ehow.com ...

After checking the reffering pages I found an ad with my site url..

My first thought was that my old Adwords campaigns somehow got alive, although I left them all paused few months ago.
I checked my Adwords acc. and found them being non active like I expected them to be...

Now, why would anyone advertise my site? I don't have any affiliates or such... and I really can't think of a reason anyone would spend money promoting MY site for nothing.... that can't be..

And I don't like it at all...
Maybe my competition is on some destructive agenda, although I don't see the point?

I appreciate your thoughts guys, if you have any on this!

Thanks

chinara

5:43 pm on Nov 10, 2007 (gmt 0)

10+ Year Member



Possibility 1: There is an old trick, this is how it works:

You open a new adwords account, you pick a target: a site that you would except to get a good quality score, you build some account wide history then start advertising your MFA or other garbage and good account history will help keep QS good and min bids down (not to much harm to you usually).

Possibility 2: There is another possibility if some one else advertising your site: It might be that someone is trying to nuke your domain with $10 bids by targeting keywords and sending them to incorrect irrelevant pages. If they succeed next time you make campaigns you might find yourself with starting min bids of $5 or $10 and you are screwed.

Possibility 3: your paused campaigns are showing impressions and gaining clicks as wired as it is, I’ve seen it happened.

That’s just what comes to my mind. I am sure there are more possibilities.

If I were you I would call your rep and asked him to find that ad and account where it is coming from and go from there. (take a print screen of the ad)

I hope it helps.

nervo

6:11 pm on Nov 10, 2007 (gmt 0)

10+ Year Member



I was always puzzled how MFA sites advertise them through Adwords without any QualityScore issues with their obsolete landing pages... Now I know, thanks.

This definitely is not my ad, my campaigns are silent.
And the reason I paused them some time ago was that I already couldn't get anything under $1 or $5 cpc for my, otherwise pretty cheap keywords; more like $0.04, so I stopped bothering.

I'll take your advice and contact them with the details.

limoshawn

6:12 pm on Nov 10, 2007 (gmt 0)

10+ Year Member



possibility #4

Someone may be trying to keep you out of adwords for good. They start an account pointing to your site, run up a bill, and then walk away. If/when you try to start an account Google lets you know that you have an outstanding bill and they no longer want your business.

chinara

7:53 pm on Nov 10, 2007 (gmt 0)

10+ Year Member



possibility #4
Someone may be trying to keep you out of adwords for good. They start an account pointing to your site, run up a bill, and then walk away. If/when you try to start an account Google lets you know that you have an outstanding bill and they no longer want your business.

I thought adwords associates the account with a credit card, not a domain. If they use a domain that’s first used when you first open an account – this method is a one serious adwords bowling tool. Definitely a nuke.

limoshawn

10:14 pm on Nov 10, 2007 (gmt 0)

10+ Year Member



one serious adwords bowling tool.

Not too long ago I registered a domain, off the shelf, and it had been "associated with an un-paid account" and not allowed to run ads.

It will be even more scary if they ever, assuming they don't already ;) , decide to start penalizing sites "organically". That would be real ugly!

smallcompany

4:42 am on Nov 11, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Another possibility:

Bidding war – Someone is hitting the competitor above while hiding behind your site. This tactics is employed by affiliates that share same display URL of a merchant (direct linking).

A note:
Bid trappers usually pick a site that would not get a lot of clicks as they don’t want to spend too much. But since Google tweaked the algorithm so ads with no clicks go deep down fairly soon (even with very high bids), they cannot affect competitors that much anymore. That is why some may pick a very relevant site in order to create high cost to the ad above, usually #1 while they hang on #2.