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Average cpc increased from .16 to .44 yesterday for the same position

min bid changed from .05 to .04c and no new competitors

     
5:12 pm on Nov 10, 2007 (gmt 0)

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Average cpc increased from .16 to .44 yesterday for the same position 1x my max has been .50 for last two month.

min bid changed from .05 to .04c and no new competitors plus for all 6 ads the order hasnít changed.
By the way my CTR hasn't change and it is very strong: 10.87% for last two month and yeasturday. this is for search only, content has not changed.

I really donít appreciated it.

Any comments what could possibly change?

5:32 pm on Nov 10, 2007 (gmt 0)

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Your CPC is determined by the bid of the advertiser below you. Maybe that advertiser increased his bid enough to bump up your cost but not enough to position his ad above yours.
6:32 pm on Nov 10, 2007 (gmt 0)

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another interesting observation i rank 1x on partners search networks, just checked AdTargetingPreviewTool my position on google is number 6.
6:14 am on Nov 11, 2007 (gmt 0)

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Im not sure what happened with this update from adwords from last night but all my 243 keywords are currently inactive!

On average i suddenly need to increase bid from 5 Cents to 15Cents.
For allot of keywords i went from $0.05 to 4.00$ :o

What could be the reason for such a extreme increase in cpc for over 240 Keywords!?

 

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