Heard from our Google rep. that if a keyword is shown as 'Inactive for search' due to, for instance, a poor Quality Score, it will continue to impact negatively on the entire Camapaign until the keyword is either paused or deleted, or the bid amount increased to make them active.
I hadn't heard this before. Anybody else know if this is the case?
Until now we've just left keywords inactive as weren't aware they needed to be paused/deleted/bid increased.
Cheers.
