How did they find me?

[Luke12321]

I just started with adwords recently and I have ran the search query report...my CTR is around 55% for them terms. How do I find out what terms are triggering my ads that are not generating clicks? My CTR is very low and the campaign has become pretty costly for the results we are getting. Are they a way I can see which terms are triggering my ads that are not getting any clicks?

Thanks guys....

[smallcompany]

As of now - NO.

Your only bet is to post your wich into thread "Google AdWords features I would like to see". It is on the first page of this part of WebmasterWorld.

[Luke12321]

Think I would be better off for now to use "exact" or "phrase" match? I have a CTR of less than 1% and my cpc is near 2.00. I am currently using "broad" match type.

[smallcompany]

You ALWAYS start with exact, then phrase, and finally broad. Sometimes, or better say many times, you NEVER use broad.

Exact is KING, remember that.

Phrase gives you an opportunity to serve your ads to people that type more than you have under your exact matches. You still have the control over what is inside those phrases. Combining this with “search query report” you may get across a lot of interesting findings (keywords). Those findings will help you:

to enter converting keywords as both exact and phrase matches and continue your discovery
to enter negatives so your ads DO NOT show on unwanted queries

Once you become comfortable with your campaign, you may want to introduce broad match and watch it closely.

Also, be sure to check your campaign settings and see if content is turned ON. Do you want that? Keep in mind that content DOES NOT affect your CTR although it is being shown as part of it. The system will watch Google Search only, not even partners, when it’s about performance of your campaign.

In some cases people are comfortable with any match, bunch of keywords, but only in cases when clicks are dirt cheap, which would not apply to you I guess.

One more thing: Whenever you use different keyword matching, divide exact from phrase, and those from broad. For example, if you have one keyword that you want in all three variations, create three ad groups with same (or different) ad text. Easier tracking and better performance, that is what you will have.

;)